# US 2014/0196072 A1 · Digital multimedia content integration system claim of benefit to prior application

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- Number: US 2014/0196072 A1
- Document ID: US20140196072A1
- Status: Published application
- Kind: A1
- Application number: 14/146,695
- Filed: 2014-01-02
- Published: 2014-07-10
- Earliest claimed: 2013-01-04
- Inventors: THOMAS AQUINAS BAGWELL
- Web page: https://patentgrep.com/patent/US20140196072A1

## CPC

- H04N 21/4784: receiving rewards
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- H04N 21/8586: {by using a URL (processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02)}
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

Some embodiments include a process for providing free, consumer-controlled multimedia content to consumers and a digital multimedia content integration system that integrates subsystems for content distribution, advertising, marketing, and sales in each of a set of multimedia content platforms. Using the system, a content viewer can watch new content free of monetary charge. The content viewer is hosted, in some embodiments, by an announcer associated with one or more content items. The content watched by the viewer is free of commercial interruptions and the viewer gets rewarded sweepstakes points for every click and view, including branded and charity content associated with a content item episode. In some embodiments, each show episode directly benefits a local charity.

## Claims

### Claim 1

A non-transitory computer readable medium storing a program which, when executed by at least one processing unit of a computing device, displays free, consumer-controlled multimedia content and provides a set of multimedia content integrations associated with the multimedia content comprising content hosting, advertising, marketing, and sales content associated with the multimedia content, said program comprising sets of instructions for:
hosting content for a viewer to watch;
performing a set of initialization operations;
receiving a content selection to play for the viewer;
displaying a sequence of clips from the playing content;
while the content is playing, displaying a content-associated token that increases a point value awarded to the viewer for viewing the content;
transmitting the point value to a computing device of the viewer after the content finishes playing;
displaying a set of selectable sponsor content links which when selected transmits a set of quasi-cash rewards to the computing device of the viewer; and
in each of a plurality of categories, selecting a set of winning viewers of the content.

### Claim 2 (depends on 1)

The non-transitory computer readable medium of claim 1, wherein the hosted content is multimedia content comprising a television episode of a particular television show.

### Claim 3 (depends on 2)

The non-transitory computer readable medium of claim 2, wherein the television episode comprises a set of branded products associated with a retailer.

### Claim 4 (depends on 3)

The non-transitory computer readable medium of claim 3, wherein the program further comprises a set of instructions for receiving a selection within the television episode of a branded product in the set of branded products.

### Claim 5 (depends on 3)

The non-transitory computer readable medium of claim 3, wherein the program further comprises sets of instructions for:
redirecting the viewer to an online website of the retailer; and
displaying the selected branded product.

### Claim 6 (depends on 1)

The non-transitory computer readable medium of claim 1, wherein the point value is redeemable for a rebate from a manufacturer.

### Claim 7 (depends on 1)

The non-transitory computer readable medium of claim 1, wherein the quasi-cash rewards are online coupons associated with a manufacturer.

### Claim 8

A digital multimedia content integration system that integrates subsystems for content distribution, advertising, marketing, and sales in each of a set of multimedia content platforms to provide free, consumer-controlled multimedia content, said digital integration system comprising:
a multimedia content server computing device comprising a set of programs for distributing multimedia content to a set of registered content consumers, wherein the set of programs comprises a content consumer registration program that registers content consumers to access and view free, consumer-controlled multimedia content and a web server program configured to host a website that is communicatively connected across a network to a computing device of each registered content consumer, said web server program comprising program modules that (i) provide, to the computing device of a particular registered content consumer, access to a set of multimedia content items to view on the computing device, (ii) receive, from the computing device, a selection of a particular multimedia content item in the set of multimedia content items, and (ii) transmit, to the computing device, the particular multimedia content item;
a content database comprising a set of multimedia content items for viewing by registered content consumers and a set of sponsor data for sponsoring free viewing of the multimedia content items by the registered content consumers, said content database accessible by the web server to retrieve the particular multimedia content item and a set of sponsor data to transmit to the computing device of the particular registered content consumer; and
a sweepstakes server computing device comprising a set of programs for (i) awarding sweepstakes points to registered content consumers and (ii) conducting a sweepstakes contest between all registered content consumers with one or more sweepstakes points to determine a set of winning content consumers, and (iii) awarding a sweepstakes prize from a set of sweepstakes prize categories to each winning content consumer.

### Claim 9 (depends on 8)

The digital multimedia content integration system of claim 8, wherein sweepstakes points are awarded to a registered content for each of (i) logging into the digital multimedia content integration system and (ii) viewing a multimedia content item.

### Claim 10 (depends on 8)

The digital multimedia content integration system of claim 8, wherein the set of sweepstakes prize categories comprises a new car prize category, a smart TV prize category, and a gift certificate prize category.
