# US 2014/0195886 A1 · Reciprocal linking arrangement between web pages > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195886 A1 - Document ID: US20140195886A1 - Status: Published application - Kind: A1 - Application number: 14/191,746 - Filed: 2014-02-27 - Published: 2014-07-10 - Earliest claimed: 2000-06-07 - Assignees: Pt 259, LLC - Applicants: Pt 259, LLC - Inventors: THOMAS L. DISTEFANO, III - Web page: https://patentgrep.com/patent/US20140195886A1 ## CPC - G06Q 30/00: Commerce - G06F 3/0481: based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance - G06F 40/134: Hyperlinking - G06F 40/143: Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD] - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0207: Discounts or incentives, e.g. coupons or rebates - G06Q 30/0256: {User search} - G06Q 30/0273: Determination of fees for advertising - G06Q 30/0276: {Advertisement creation} - G06Q 30/0277: {Online advertisement} - G06Q 30/0641: {utilising user interfaces specially adapted for shopping} - G06Q 30/08: Auctions - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract A method, within and by a computer hardware system configured to serve a first web page associated with a first user and a second web page associated with a second user includes the following. A first indication to opt into a reciprocal linking arrangement is received from a first computer associated with the first user. A second indication to opt into the reciprocal linking arrangement is received from a second computer associated with the second user. The reciprocal linking arrangement is established based upon both the first and second users opting to participate in the reciprocal linking arrangement. Based upon the reciprocal linking arrangement, second and first functional identification elements, respectively associated with the first and second entities, are respectively included within the second and first web pages. The reciprocal linking arrangement is established within a database associated with the computer hardware system. ## Claims ### Claim at position 1 1-21. (canceled) ### Claim 22 A method, within and by a computer hardware system that is configured to serve a first web page associated with a first user and a second web page associated with a second user, comprising: receiving, from a first computer associated with the first user, a first indication to opt into a reciprocal linking arrangement; receiving, from a second computer associated with the second user, a second indication to opt into the reciprocal linking arrangement; establishing, within a database associated with the computer hardware system, the reciprocal linking arrangement based upon both the first and second users opting to participate in the reciprocal linking arrangement; including, within the second web page and based upon the reciprocal linking arrangement, a second functional identification element associated with the first entity; and including, within the first web page and based upon the reciprocal linking arrangement, a first functional identification element associated with the second entity, wherein the second functional identification element includes a link to the first web page, and the first functional identification element includes a link to the second web page. ### Claim 23 (depends on 22) The method of claim 22, wherein the first and second users are both registered users with the computer hardware system. ### Claim 24 (depends on 22) The method of claim 22, wherein the first indication identifies the second web page of the second user, ### Claim 25 (depends on 22) The method of claim 22, further comprising receiving, from a third user, a request for the first web page; dynamically generating the first web page; and serving, to the third user, the dynamically-generated first web page. ### Claim 26 (depends on 22) The method of claim 22, wherein the first web page includes one or more web pages. ### Claim 27 (depends on 22) The method of claim 22, further comprising including, within the first web page, a web asset provided by a third party separate from the computer hardware system. ### Claim 28 (depends on 27) The method of claim 27, wherein the web asset is a functional application. ### Claim 29 (depends on 22) The method of claim 22, further comprising providing, to the first user, a plurality of recommended web pages associated with the computer hardware system. ### Claim 30 (depends on 29) The method of claim 29, wherein the first indication identifies one of the plurality of recommended web pages. ### Claim 31 (depends on 22) The method of claim 22, wherein the second functional identification element includes an image. ### Claim 32 A webpage implementation server system that is configured to serve a first web page associated with a first user and a second web page associated with a second user, comprising: a database storing information associated with the first and second web pages; a computer hardware system configured to perform: receiving, from a first computer associated with the first user, a first indication to opt into a reciprocal linking arrangement; receiving, from a second computer associated with the second user, a second indication to opt into the reciprocal linking arrangement; establishing, within the database, the reciprocal linking arrangement based upon both the first and second users opting to participate in the reciprocal linking arrangement; including, within the second web page and based upon the reciprocal linking arrangement, a second functional identification element associated with the first entity; and including, within the first web page and based upon the reciprocal linking arrangement, a first functional identification element associated with the second entity, wherein the second functional identification element includes a link to the first web page, and the first functional identification element includes a link to the second web page. ### Claim 33 (depends on 32) The server system of claim 32, wherein the first and second users are both registered users with the computer hardware system. ### Claim 34 (depends on 32) The server system of claim 32, wherein the first indication identifies the second web page of the second user, ### Claim 35 (depends on 32) The server system of claim 32, wherein the computer hardware system is further configured to perform receiving, from a third user, a request for the first web page; dynamically generating the first web page; and serving, to the third user, the dynamically-generated first web page. ### Claim 36 (depends on 32) The server system of claim 32, wherein the first web page includes one or more web pages. ### Claim 37 (depends on 32) The server system of claim 32, further comprising including, within the first web page, a web asset provided by a third party separate from the computer hardware system. ### Claim 38 (depends on 37) The server system of claim 37, wherein the web asset is a functional application. ### Claim 39 (depends on 32) The server system of claim 32, wherein the computer hardware system is further configured to perform providing, to the first user, a plurality of recommended web pages associated with the computer hardware system. ### Claim 40 (depends on 39) The server system of claim 39, wherein the first indication identifies one of the plurality of recommended web pages. ### Claim 41 (depends on 32) The server system of claim 32, wherein the second functional identification element includes an image.