# US 2014/0195674 A1 · Measurements based on panel and census data

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- Number: US 2014/0195674 A1
- Document ID: US20140195674A1
- Status: Published application
- Kind: A1
- Application number: 14/147,722
- Filed: 2014-01-06
- Published: 2014-07-10
- Earliest claimed: 2010-04-05
- Assignees: comScore, Inc.
- Applicants: comScore, Inc.
- Inventors: Brian Pugh; Frank Eugene Pecjak
- Web page: https://patentgrep.com/patent/US20140195674A1

## CPC

- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06F 11/3466: {Performance evaluation by tracing or monitoring}
- G06F 16/958: Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- H04L 43/06: Generation of reports
- H04L 63/10: {for controlling access to devices or network resources}
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP]
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

A first set of usage data for a first set of resources on a network and a second set of usage data for a second set of resources on a network are accessed. The first set of resources were accessed by a first group of client systems and the first set of usage data is determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources. The second set of usage data is determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources. Users of the second group of client systems are a sample of a larger group of users that use resources on the network. Initial usage measurement data for a third set of resources on the network is determined based on the first set of usage data. The third set includes one or more common resources that are included in the first set of resources and the second set of resources. One or more adjustment factors are determined based on the second set of usage data and applied to the initial usage measurement data to generate adjusted usage measurement data. One or more reports are generated based on the adjusted usage measurement data.

## Claims

### Claim 1

A system comprising:
one or more processing devices;
one or more storage devices storing instructions that, when executed by the one or more processing devices, cause the one or more processing devices to perform the following operations:
access a first set of usage data for a first set of resources on a network, the first set of resources having been accessed by a first group of client systems and the first set of usage data being determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources;
access a second set of usage data for a second set of resources on a network, the second set of usage data being determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources, wherein users of the second group of client systems are a sample of a larger group of users that use resources on the network;
determine initial usage measurement data for a third set of resources on the network based on the first set of usage data, wherein the third set includes one or more common resources that are included in the first set of resources and the second set of resources;
determine one or more adjustment factors based on the second set of usage data;
apply the one or more adjustments factors to the initial usage measurement data to generate adjusted usage measurement data;
generate one or more reports based on the adjusted usage measurement data.