# US 2014/0195650 A1 · Digital Media Objects, Digital Media Mapping, and Method of Automated Assembly > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195650 A1 - Document ID: US20140195650A1 - Status: Published application - Kind: A1 - Application number: 14/106,474 - Filed: 2013-12-13 - Published: 2014-07-10 - Earliest claimed: 2012-12-18 - Assignees: 5th Screen Media, Inc. - Applicants: 5th Screen Media, Inc. - Inventors: Keith Kelsen - Web page: https://patentgrep.com/patent/US20140195650A1 ## CPC - H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP] - G06F 16/285: {Clustering or classification} - H04L 67/565: Conversion or adaptation of application format or content (adding application control or application functional data H04L67/561) - H04L 65/762: {at the source (reformatting of additional data in video distribution servers H04N21/2355)} - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract A system and methodology for automatically assembling digital media objects located in a data base and transmitting the completed assembled media message via a network to a display based on the attributes of that particular type of display classification, whether it is a movie display screen, television display screen, personal computer display screen, mobile phone display screen, digital signage display screen, kiosk display screen or any other type of display screen that is known or unknown. ## Claims ### Claim 1 A system and methodology for automatically assembling digital media objects located in a data base and transmitting the completed assembled media message via a network to a display based on the attributes of that particular type of display classification, whether it is a movie display screen, television display screen, personal computer display screen, mobile phone display screen, digital signage display screen, kiosk display screen or any other type of display screen that is known or unknown. ### Claim 2 (depends on 1) The system and methodology for automatically assembling digital media as in claim 1 wherein the data base server is configured to receive keywords, a supplemental set of keywords, and metadata in a communication signal, wherein the keywords, supplemental set of keywords, and metadata are related to the classification type of display it is transmitted to. This information can also include display classification and the type of use of the display, and the processor is configured to send a completed media message based on the set of keywords and the supplemental set of keywords. ### Claim 3 (depends on 1) The system and methodology for automatically assembling digital media in claim 1 wherein each media object is configured to have keywords, supplemental set of keywords and metadata in a communication signal, wherein the keywords, supplemental set of keywords and metadata are related to the classification type of display it is transmitted to, and wherein this information can also include display type and the type of use of the display, and the processor is configured to send a completed media message based on the set of keywords and the supplemental set of keywords. ### Claim 4 (depends on 3) The system and methodology for automatically assembling digital media in claim 3 wherein the media objects in the automated assembled message have supplemental keywords and metadata to target specific type of uses within a particular classification of displays. ### Claim 5 (depends on 2) The system and methodology for automatically assembling digital media in claim 2, wherein the data base server is configured to receive sub-supplemental keywords and metadata to target specific type of uses within a particular classification of displays. ### Claim 6 (depends on 1) The system and methodology for automatically assembling digital media in claim 1, wherein the memory is configured to be coupled to a server, which is remote from the display type, and the server is configured to serve the completed media message to the display via a communication signal. ### Claim 7 (depends on 3) The system and methodology for automatically assembling digital media in claim 3 wherein the server is configured to be coupled to a communication system via a network and serve the complete assembled media message to the communication system via the network for serving the automatically assembled media message to the transceiver via the communication signal, which delivers the media message. ### Claim 8 (depends on 2) The system and methodology for automatically assembling digital media in claim 2, wherein the displayable information includes any type of media information. ### Claim 9 (depends on 2) The system and methodology for automatically assembling digital media in claim 2 wherein the data base server is configured to receive a supplemental set of keywords and metadata in a communication signal, wherein the supplemental set of keywords and metadata are related to the location of the screen and demographic information of people who are viewing the display it is transmitted to. ### Claim 10 (depends on 3) The system and methodology for automatically assembling digital media in claim 3 wherein each media object is configured to have a keyword, supplemental set of keywords and metadata in a communication signal, wherein the keywords, supplemental set of keywords and metadata are related to the classification type of display it is transmitted, the information including at least some of location of the display and the demographic information of people who are viewing the display, and the processor is configured to send a completed media message based on the set of keywords, the supplemental set of keywords and metadata. ### Claim 11 (depends on 1) The system and methodology for automatically assembling digital media in claim 1, wherein at least one of the keywords in the set of keywords is associated with image information included in the displayable information. ### Claim 12 (depends on 7) The system and methodology for automatically assembling digital media in claim 7 wherein the image information includes any type of media message. ### Claim 13 (depends on 1) The system and methodology for automatically assembling digital media in claim 1 wherein the transceiver is configured to receive a supplemental set of keywords and metadata in a communication signal, wherein the supplemental set of keywords and metadata are relevant to a location at which the display is located. ### Claim 14 (depends on 1) The system and methodology for automatically assembling digital media in claim 1 wherein the system learns to automatically identify the specific display type and gather data from the display type and intelligently deliver media messages that are relative to the display classifications, types, and uses. ### Claim 15 (depends on 1) The system and methodology for automatically assembling digital media in claim 1 wherein the media system can also recognize objectives of a media campaign and intelligently choose the correct media objects to assemble and deliver a media message for any type of display classification, type and use. ### Claim 16 (depends on 1) The system and methodology for automatically assembling digital media in claim 1 wherein the system learns to automatically identify objectives of the media objects and gather data from all media objects put into the system and intelligently deliver media messages that are relative to the objectives of a specific media message campaign across any display classification, type, and use. ### Claim 17 (depends on 1) The system and methodology for automatically assembling digital media in claim 1 wherein the system learns using artificial intelligence software to automatically identify type of viewer by at least one of demographics, age, geolocation, ethnicity, and gender, assemble them and deliver a complete media message to that viewer based on the attributes of that individual and audience and type of display classification, type and use. ### Claim 18 (depends on 1) The system and methodology for automatically assembling digital media in claim 1 wherein the system learns using artificial intelligence software from input and will make decisions based on; more data gathered to create an intelligent media message that changes over time; and individual characteristics of the viewer and viewer type; and display classification, type and use.