# US 2014/0195387 A1 · Customization of an e-commerce display for a social network platform > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195387 A1 - Document ID: US20140195387A1 - Status: Published application - Kind: A1 - Application number: 13/734,458 - Filed: 2013-01-04 - Published: 2014-07-10 - Earliest claimed: 2013-01-04 - Assignees: International Business Machines Corporation - Applicants: International Business Machines Corporation - Inventors: Divya Gopinath; Rajesh Radhakrishnan; Jennifer A. Watson - Web page: https://patentgrep.com/patent/US20140195387A1 ## CPC - G06Q 30/0641: {utilising user interfaces specially adapted for shopping} - G06Q 10/42: Determination of affinities or common interests between users - G06Q 30/0631: {Recommending goods or services} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A first computer identifies electronic commerce activity related to a first user. The first computer retrieves a first data, wherein the first data is coupled to the electronic commerce activity. The first computer analyzes the first data and generates a second data. The first computer generates an electronic commerce display for a social network platform using the second data, wherein the electronic commerce display includes at least one timeline of the electronic commerce activity of the first user. ## Claims ### Claim 1 A method of applying analytics to customize an electronic commerce display included in a social network platform, the method comprising: a first computer identifying electronic commerce activity related to a first user; the first computer retrieving a first data, wherein the first data is coupled to the electronic commerce activity; the first computer generating a second data, wherein the second data is generated by analyzing the first data; the first computer generating an electronic commerce display for a social network platform using the second data, wherein the electronic commerce display comprises at least one timeline of the electronic commerce activity of the first user. ### Claim 2 (depends on 1) The method of claim 1, wherein the timeline of the electronic commerce activity of the first user further comprises electronic commerce activity related to a second user. ### Claim 3 (depends on 1) The method of claim 1, further comprising the steps of the first computer receiving a request from a third user to view and access the electronic commerce display of the first user; the first computer determining if the third user has authorization to view the electronic commerce display of the first user, wherein access of the electronic commerce display by the third user is controlled by privacy or security settings, which are selected by the first user; responsive to the determination, by the first computer, that the third user does have authorization, the first computer providing the third user with access to the electronic commerce display of the first user in accordance to privacy or security settings selected by the first user. ### Claim 4 (depends on 3) The method of claim 3, wherein privacy or security settings, which are selected by the first user, allow access to a portion of the electronic commerce display of the first user. ### Claim 5 (depends on 1) The method of claim 1, wherein the electronic commerce activity includes one or more of pre and post purchase data, items that have been added or removed from a virtual shopping cart, items that have been purchased, reviews or recommendations that are written, requested or viewed by the first user, and a browsing history of the first user. ### Claim 6 (depends on 1) The method of claim 1, wherein analyzing the first data comprises applying one or more algorithms to authenticate data, identify who to display specific information to, filter the e-commerce activity included in an e-commerce activity timeline, algorithms which can further identify and decipher positive and negative recommendations or experiences, and algorithms to analyze at least one of online browsing, purchases, recommendations, web page views, web page downloads, and text. ### Claim 7 (depends on 3) The method of claim 3, further comprising the steps of: responsive to the determination, by the first computer, that the third user does have authorization to view the electronic commerce display of the first user, the first computer sending to the third user a message indicating a restriction in access. ### Claim 8 (depends on 1) The method of claim 1, wherein the step of the first computer identifying electronic commerce activity related to a first user further comprises the steps of: the computer identifying at least one source of electronic commerce activity; and the computer aggregating at least one identified source of electronic commerce activity. ### Claim 9 A computer program product for customizing an electronic commerce display included in a social network platform, the computer program product comprising: one or more computer-readable storage media and program instructions stored on the one or more computer-readable storage media, the program instructions comprising: program instructions to identify electronic commerce activity related to a first user; program instructions to retrieve a first data, wherein the first data is coupled to the electronic commerce activity; program instructions to generate a second data, wherein the second data is generated by analyzing the first data; program instructions generate an electronic commerce display for a social network platform using the second data, wherein the electronic commerce display comprises at least one timeline of the electronic commerce activity of the first user. ### Claim 10 (depends on 9) The computer program product of claim 9, wherein the timeline of the electronic commerce activity of the first user further comprises electronic commerce activity related to a second user. ### Claim 11 (depends on 9) The computer program product of claim 9, further comprising: program instructions to receive a request from a third user to view and access the electronic commerce display of the first user; program instructions to determine if the third user has authorization to view the electronic commerce display of the first user, wherein access of the electronic commerce display by the third user is controlled by privacy or security settings, which are selected by the first user; program instructions to, responsive to the determination that the third user does have authorization, provide the third user with access to the electronic commerce display of the first user, according to privacy or security settings selected by the first user. ### Claim 12 (depends on 11) The computer program product of claim 11, wherein privacy or security settings, which are selected by the first user, allow access to a portion of the electronic commerce display of the first user. ### Claim 13 (depends on 9) The computer program product of claim 9, wherein the electronic commerce activity includes one or more of pre and post purchase data, items that have been added or removed from a virtual shopping cart, items that have been purchased, reviews or recommendations that are written, requested or viewed by the first user, and a browsing history of the first user. ### Claim 14 (depends on 9) The computer program product of claim 9, wherein analyzing the first data includes applying one or more algorithms to authenticate data, identify who to display specific information to, filter the e-commerce activity included in an e-commerce activity timeline, algorithms which can further identify and decipher positive and negative recommendations or experiences, and algorithms to analyze at least one of online browsing, purchases, recommendations, web page views, web page downloads, and text. ### Claim 15 (depends on 11) The computer program product of claim 11, further comprising the steps of: responsive to the determination, by the first computer, that the third user does have authorization to view the electronic commerce display of the first user, the first computer sending to the third user a message indicating a restriction in access. ### Claim 16 (depends on 9) The computer program product of claim 9, wherein the program instructions to identify electronic commerce activity related to a first user further comprise: program instructions to identify at least one source of electronic commerce activity; and program instructions to consolidate the identified electronic commerce activity. ### Claim 17 A computer system for customizing an electronic commerce display included in a social network platform, the computer system comprising: one or more computer processors; one or more computer-readable storage media; program instructions stored on the computer-readable storage media for execution by at least one of the one or more processors, the program instructions comprising: program instructions to identify electronic commerce activity related to a first user; program instructions to retrieve a first data, wherein the first data is coupled to the electronic commerce activity; program instructions to generate a second data, wherein the second data is generated by analyzing the first data; program instructions generate an electronic commerce display for a social network platform using the second data, wherein the electronic commerce display comprises at least one timeline of the electronic commerce activity of the first user. ### Claim 18 (depends on 17) The computer system of claim 17, further comprising: program instructions to receive a request from a third user to view and access the electronic commerce display of the first user; program instructions to determine if the third user has authorization to view the electronic commerce display of the first user, wherein access of the electronic commerce display by the third user is controlled by privacy or security settings, which are selected by the first user; program instructions to, responsive to the determination that the third user does have authorization, provide the third user with access to the electronic commerce display of the first user, according to privacy or security settings selected by the first user. ### Claim 19 (depends on 18) The computer system of claim 18, wherein privacy or security settings, which are selected by the first user, allow access to a portion of the electronic commerce display of the first user. ### Claim 20 (depends on 17) The computer system of claim 17, wherein the electronic commerce activity includes one or more of pre and post purchase data, items that have been added or removed from a virtual shopping cart, items that have been purchased, reviews or recommendations that are written, requested or viewed by the first user, and a browsing history of the first user. ### Claim 21 (depends on 17) The computer system of claim 17, wherein analyzing the first data includes applying one or more algorithms to authenticate data, identify who to display specific information to, filter the e-commerce activity included in an e-commerce activity timeline, algorithms which can further identify and decipher positive and negative recommendations or experiences, and algorithms to analyze at least one of online browsing, purchases, recommendations, web page views, web page downloads, and text. ### Claim 22 (depends on 18) The computer system of claim 18, further comprising the steps of: responsive to the determination, by the first computer, that the third user does have authorization to view the electronic commerce display of the first user, the first computer sending to the third user a message indicating a restriction in access. ### Claim 23 (depends on 17) The computer system of claim 17, wherein the program instructions to identify electronic commerce activity related to a first user further comprise: program instructions to identify at least one source of electronic commerce activity; and program instructions to consolidate the identified electronic commerce activity.