# US 2014/0195356 A1 · Advertisement display method of mobile communication terminal using button bar or notification bar, and apparatus thereof > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195356 A1 - Document ID: US20140195356A1 - Status: Published application - Kind: A1 - Application number: 14/241,742 - Filed: 2013-08-02 - Published: 2014-07-10 - Earliest claimed: 2012-08-17 - Assignees: J & Comms Co., Ltd. - Applicants: J & Comms Co., Ltd. - Inventors: Hyun-Jae Kim - Web page: https://patentgrep.com/patent/US20140195356A1 ## CPC - G06Q 30/0267: {Wireless devices} - H04M 1/724: User interfaces specially adapted for cordless or mobile telephones - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08) ## Abstract The present invention relates to a method for displaying an advertisement in a mobile communication terminal using a button bar (icon) or an indication bar (icon), and an apparatus thereof, the method comprising the steps of: sensing whether a user operates a call allowance button bar; and inserting and displaying advertisement contents on a predetermined first set screen (or area) within the call allowance button bar when sensing the user operation for the call allowance button bar according to the sensed result. In addition, the present invention can effectively provide the advertisement for the user by using the call allowance/rejection button bar (icon) or the indication bar (icon) such as a character and the like. ## Claims ### Claim 1 In an advertisement display method of a mobile communication terminal provided with a call allowance button bar and a call rejection button bar and including a control unit for controlling to admit a call when a user handles the call allowance button bar and to reject the call when the user handles the call rejection button bar, the advertisement display method of a mobile communication terminal using a button bar or an indication bar, the method comprising the steps of: sensing whether or not the user handles the call allowance button bar or the call rejection button bar, by the control unit; controlling to insert and display advertisement contents on a first set area inside the call allowance button bar and admit the call if it is sensed that the user handles the call allowance button bar as a result of the sensing, by the control unit; and controlling to insert and display advertisement contents on a second set area inside the call rejection button bar and reject the call if it is sensed that the user handles the call rejection button bar as a result of the sensing, by the control unit. ### Claim 2 (depends on 1) The method of claim 1, further comprising the step of sensing whether or not the call is terminated and, if termination of the call is sensed as a result of the sensing, inserting advertisement contents in a third set area and displaying the advertisement contents for a set time period, by the control unit. ### Claim 3 (canceled) ### Claim 4 (canceled) ### Claim 5 (canceled) ### Claim 6 In an advertisement display method of a mobile communication terminal provided with a call/rejection combination button bar for admitting a call when a user handles the button bar in a first set direction and rejecting the call when the user handles the button bar in a second set direction and including a control unit for controlling to admit the call when the user handles the call/rejection combination button bar in the first set direction and to reject the call when the user handles the call/rejection combination button bar in the second set direction, the advertisement display method of a mobile communication terminal using a button bar or an indication bar, the method comprising the steps of: sensing whether or not the user handles the call/rejection combination button bar, by the control unit; controlling to insert and display advertisement contents on a first set area inside the call/rejection combination button bar and admit the call if it is sensed that the user handles the call/rejection combination button bar in the first set direction as a result of the sensing, by the control unit; and controlling to insert and display advertisement contents on a second set area inside the call/rejection combination button bar and reject the call if it is sensed that the user handles the call/rejection combination button bar in the second set direction as a result of the sensing, by the control unit. ### Claim 7 (depends on 6) The method of claim 6, further comprising the step of sensing whether or not the call is terminated and, if termination of the call is sensed as a result of the sensing, inserting advertisement contents in a third set area and displaying the advertisement contents for a set time period, by the control unit. ### Claim 8 (canceled) ### Claim 9 (canceled) ### Claim 10 (canceled) ### Claim 11 In an advertisement display method of a mobile communication terminal provided with a control unit for admitting a call or rejecting the call according to a request of a user when a call signal is input, the advertisement display method of a mobile communication terminal using a button bar or an indication bar, the method comprising the steps of: providing an advertisement to the user by controlling to display an advertisement bar containing advertisement contents on a screen when the call signal is input, by the control unit; sensing whether or not the user handles the advertisement bar, by the control unit; and controlling to admit a call if it is sensed that the user handles the advertisement bar in a first set direction and controlling to reject the call if it is sensed that the user handles the advertisement bar in a second set direction, as a result of the sensing, by the control unit. ### Claim 12 (canceled) ### Claim 13 (canceled) ### Claim 14 (depends on 11) The method of claim 11, further comprising the step of accumulating and adding points whenever the advertisement contents are displayed or the number of times of displaying the advertisement contents exceeds a set number and transmitting a result thereof to a point management server to inform the points when the user requests or each time a set time period is elapsed, by the control unit, when the advertisement contents are displayed through the advertisement bar. ### Claim 15 (depends on 11) The method of claim 11, further comprising the step of providing an advertisement to the user by controlling to display an advertisement object containing advertisement contents, together with a corresponding indication icon, when arrival of indication information is notified, by the control unit. ### Claim 16 (depends on 15) The method of claim 15, wherein indication is admitted when the user handles the advertisement object in a first set direction, and the indication is rejected when the user handles the advertisement object in a second set direction. ### Claim 17 (depends on 11) The method of claim 11, further comprising the step of sensing whether or not the call is terminated and, if termination of the call is sensed as a result of the sensing, inserting advertisement contents in a third set area and displaying the advertisement contents for a set time period, by the control unit. ### Claim 18 In an advertisement display method of a mobile communication terminal provided with a control unit for controlling to display a corresponding indication icon on a screen when arrival of indication information is notified, the advertisement display method of a mobile communication terminal using a button bar or an indication bar, the method comprising the steps of: providing an advertisement to a user by controlling to display an advertisement object containing advertisement contents, together with the corresponding indication icon, when arrival of indication information is notified, by the control unit; sensing whether or not the user handles the advertisement object, by the control unit; and admitting indication if it is sensed that the user handles the advertisement object in a first set direction and rejecting the indication if it is sensed that the user handles the advertisement object in a second set direction, as a result of the sensing, by the control unit. ### Claim 19 In an advertisement display apparatus of a mobile communication terminal provided with a call allowance button bar and a call rejection button bar, the advertisement display apparatus of a mobile communication terminal using a button bar or an indication bar, the apparatus comprising: a first sensing module for sensing whether a user handles the call allowance button bar or the call rejection button bar; and a first advertisement insertion module for inserting and displaying advertisement contents on a first set area inside the call allowance button bar if it is sensed that the user handles the call allowance button bar as a result of the sensing, and inserting and displaying advertisement contents on a second set area inside the call rejection button bar if it is sensed that the user handles the call rejection button bar as a result of the sensing. ### Claim 20 (depends on 19) The apparatus of claim 19, further comprising a second advertisement insertion module for sensing whether or not the call is terminated and, if termination of the call is sensed as a result of the sensing, inserting and displaying advertisement contents on a third set area. ### Claim 21 (canceled) ### Claim 22 (canceled) ### Claim 23 (depends on 19) The apparatus of claim 19, further comprising a first point management unit for accumulating and adding points whenever the advertisement contents are displayed or the number of times of displaying the advertisement contents exceeds a set number and transmitting a result thereof to a point management server to inform the points when the user requests or each time a set time period is elapsed, when the advertisement contents are displayed through the call allowance button bar or the call rejection button bar. ### Claim 24 In an advertisement display apparatus of a mobile communication terminal provided with a call/rejection combination button bar for admitting a call when a user handles the button bar in a first set direction and rejecting the call when the user handles the button bar in a second set direction, the advertisement display apparatus of a mobile communication terminal using a button bar or an indication bar, the apparatus comprising: a second sensing module for sensing whether or not the user handles the call/rejection combination button bar; and a third advertisement insertion module for inserting and displaying advertisement contents on a predetermined first set area inside the call/rejection combination button bar if it is sensed that the user handles the call/rejection combination button bar in the first set direction as a result of the sensing, and inserting and displaying advertisement contents on a predetermined second set area inside the call/rejection combination button bar if it is sensed that the user handles the call/rejection combination button bar in the second set direction as a result of the sensing. ### Claim 25 (depends on 24) The apparatus of claim 24, further comprising a fourth advertisement insertion module for sensing whether or not the call is terminated and, if termination of the call is sensed as a result of the sensing, inserting and displaying advertisement contents on a predetermined third set area. ### Claim 26 (canceled) ### Claim 27 (canceled) ### Claim 28 (canceled) ### Claim 29 An advertisement display apparatus of a mobile communication terminal using a button bar or an indication bar, the apparatus comprising: an advertisement bar insertion module for providing an advertisement by displaying an advertisement bar containing advertisement contents on a screen when a call signal is input; and a call processing module for admitting a call when a user handles the advertisement bar in a first set direction and rejecting the call when the user handles the advertisement bar in a second set direction. ### Claim 30 (canceled) ### Claim 31 (depends on 29) The apparatus of claim 29, further comprising a point management unit for accumulating and adding points whenever the advertisement contents are displayed or the number of times of displaying the advertisement contents exceeds a set number and transmitting a result thereof to a point management server to inform the points when the user requests or each time a set time period is elapsed, when the advertisement contents are displayed through the advertisement bar. ### Claim 32 (depends on 29) The apparatus of claim 29, further comprising an advertisement object indication unit for providing an advertisement by displaying an advertisement object containing advertisement contents, together with a corresponding indication icon, when arrival of predetermined indication information is notified. ### Claim 33 (depends on 32) The apparatus of claim 32, wherein the advertisement object indication unit admits indication when the user handles the advertisement object in a first set direction and rejects the indication when the user handles the advertisement object in a second set direction. ### Claim 34 (depends on 29) The apparatus of claim 29, further comprising an advertisement insertion module for sensing whether or not the call is terminated and, if termination of the call is sensed as a result of the sensing, inserting and displaying advertisement contents on a predetermined set area.