# US 2014/0195355 A1 · Theme based advertising > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195355 A1 - Document ID: US20140195355A1 - Status: Published application - Kind: A1 - Application number: 14/209,217 - Filed: 2014-03-13 - Published: 2014-07-10 - Earliest claimed: 2008-03-24 - Assignees: AT&T Mobility II LLC - Applicants: AT&T Mobility II LLC - Inventors: DeWayne Allan Sennett; Brian Kevin Daly - Web page: https://patentgrep.com/patent/US20140195355A1 ## CPC - G06Q 30/0267: {Wireless devices} - G06Q 20/24: Credit schemes, i.e. "pay after" - G06Q 20/3223: {Realising banking transactions through M-devices} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0251: Targeted advertisements - G06Q 30/0261: {based on user location} - H04W 4/021: Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences - H04W 4/30: Services specially adapted for particular environments, situations or purposes - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) ## Abstract Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure. ## Claims ### Claim 1 A method comprising: providing, by a network entity of a cellular network, a location update request message, wherein: the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area; based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement based on information associated with the mobile device and a location of the network entity; and providing, on a broadcast control channel of the network entity, the advertisement. ### Claim 2 (depends on 1) The method of claim 1, further comprising: providing, by a second network entity servicing a second area, a second advertisement on a broadcast control channel of the second network entity, wherein: the second advertisement is associated with the second area; and the broadcast control channel of the second network entity identifies a target audience parameter associated with the second advertisement. ### Claim 3 (depends on 1) The method of claim 1, wherein the first advertisement comprises a universal resource locator. ### Claim 4 (depends on 1) The method of claim 1, wherein the first advertisement is included in a schematized data package. ### Claim 5 (depends on 1) The method of claim 1, further comprising: receiving a signal indicative of a selection of the advertisement by the mobile device; and transmitting a message associated with the advertisement, the message comprising a fee amount for a service. ### Claim 6 (depends on 1) The method of claim 1, wherein the network entity comprises a server. ### Claim 7 (depends on 1) The method of claim 1, wherein the network entity comprises a base station. ### Claim 8 An apparatus comprising: a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising: providing, by a network entity of a cellular network, a location update request message, wherein: the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area; based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement in based on information associated with the mobile device and a location of the network entity; and providing, on a broadcast control channel of the network entity, the advertisement. ### Claim 9 (depends on 8) The apparatus of claim 8, the operations further comprising: providing, by a second network entity servicing a second area, a second advertisement on a broadcast control channel of the second network entity, wherein: the second advertisement is associated with the second area; and the broadcast control channel of the second network entity identifies a target audience parameter associated with the second advertisement. ### Claim 10 (depends on 8) The apparatus of claim 8, wherein the first advertisement comprises a universal resource locator. ### Claim 11 (depends on 8) The apparatus of claim 8, wherein the first advertisement is includes in a schematized data package. ### Claim 12 (depends on 8) The apparatus of claim 8, further comprising: receiving a signal indicative of a selection of the advertisement by the mobile device; and transmitting a message associated with the advertisement, the message comprising a fee amount for a service. ### Claim 13 (depends on 8) The apparatus of claim 8, wherein the network entity comprises a server. ### Claim 14 A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising: providing, by a network entity of a cellular network, a location update request message, wherein: the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area; based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement based on information associated with the mobile device and a location of the network entity; and providing, on a broadcast control channel of the network entity, the advertisement. ### Claim 15 (depends on 14) The computer readable storage medium of claim 14, further comprising: providing, by a second network entity servicing a second area, a second advertisement on a broadcast control channel of the second network entity, wherein: the second advertisement is associated with the second area; and the broadcast control channel of the second network entity identifies a target audience parameter associated with the second advertisement. ### Claim 16 (depends on 14) The computer readable storage medium of claim 14, wherein the first advertisement comprises a universal resource locator. ### Claim 17 (depends on 14) The computer readable storage medium of claim 14, wherein the first advertisement is includes in a schematized data package. ### Claim 18 (depends on 14) The computer readable storage medium of claim 14, further comprising: receiving a signal indicative of a selection of the advertisement by the mobile device; and transmitting a message associated with the advertisement, the message comprising a fee amount for a service. ### Claim 19 (depends on 14) The computer readable storage medium of claim 14, wherein the network entity comprises a server. ### Claim 20 (depends on 14) The computer readable storage medium of claim 14, wherein the network entity comprises a base station.