# US 2014/0195353 A1 · Advertising On Computing Devices > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195353 A1 - Document ID: US20140195353A1 - Status: Published application - Kind: A1 - Application number: 13/793,194 - Filed: 2013-03-11 - Published: 2014-07-10 - Earliest claimed: 2013-01-10 - Inventors: Cassandra Louise Govan; Richard Peter Hayward - Web page: https://patentgrep.com/patent/US20140195353A1 ## CPC - G06Q 30/0262: {during computer stand-by mode} - G06Q 30/0267: {Wireless devices} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract The present invention relates generally to a method executable at a networked computing device having a display. The method generally includes (i) displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited, (ii) receiving an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state, and (iii) displaying, in the unlocked state, a home screen including an activatable image associated with the advertising content. ## Claims ### Claim 1 A method executable at a networked computing device having a display, the method comprising the steps of: displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited; receiving, through one or more user inputs, an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state; and generating, using one or more processors, advertising performance data based on the unlocking user input. ### Claim 2 (depends on 1) A method as claimed in claim 1, further comprising the step of associating, using the one or more processors, the advertising performance data with the advertising content. ### Claim 3 (depends on 1) A method as claimed in claim 1, wherein the step of generating advertising performance data comprises the step of incrementing, using the one or more processors, an interaction counter associated with the advertising content. ### Claim 4 (depends on 1) A method as claimed in claim 1, wherein the step of generating advertising performance data comprises the step of generating and storing time data representative of the length of time between the displaying of the advertising content and the receiving of the unlocking user input. ### Claim 5 (depends on 1) A method as claimed in claim 1, wherein the step of generating advertising performance data includes the steps of: generating, using the one or more processors, time data representative of the length of time between the displaying of advertising content and receiving the unlocking user input; and adding, using the one or more processors, the generated time data to accumulated time data, the accumulated time data representing the total exposure time of the advertising content. ### Claim 6 (depends on 1) A method as clamed in claim 1, wherein the unlocking user input is one of a plurality of possible unlocking user inputs, at least two possible unlocking user inputs representing user feedback on the advertising content. ### Claim 7 (depends on 6) A method as claimed in claim 6, wherein the at least two possible unlocking user inputs include a first user input representing positive feedback on the advertising content, and a second user input representing negative feedback on the advertising content. ### Claim 8 (depends on 1) A method as claimed in claim 1, wherein the unlocking user input includes user authentication information. ### Claim 9 (depends on 1) A method as claimed in claim 1, further comprising the step of, based on the unlocking user input, launching an application. ### Claim 10 (depends on 9) A method as clamed in claim 9, wherein the step of launching an application includes the step of launching an application by which a user can provide user feedback on the advertising content to generate advertising performance data. ### Claim 11 (depends on 1) A method as claimed in claim 1, further comprising the step of: before displaying the advertising content, selecting, using one or more processors, advertising content to be displayed when the computing device is in a locked state in which interactions with the computing device are limited, the selection of advertising content being based on user profile information; ### Claim 12 (depends on 11) A method as claimed in claim 11, wherein the step of selecting advertising content to be displayed includes the step of selecting advertising content based on user profile information generated from information retrieved by the networked computing device from remote profile data stored on other computing devices. ### Claim 13 (depends on 12) A method as claimed in claim 12, further comprising the steps of: prompting a user for remote profile authentication information using the display; and retrieving, by the one or more processors using a network interface component, remote profile data from the other computing devices using the received remote profile authentication information. ### Claim 14 (depends on 1) A method as claimed in claim 1, wherein the advertising performance data and an advertising content identifier are sent, by the one or more processors using a network interface component, from the networked computing device to an advertising server. ### Claim 15 A method executable at a networked computing device having a display and a user input means, the method comprising the steps of: displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device through the user input means are limited; receiving, through one or more user inputs, feedback user input representing user feedback on the advertising content; and generating, using one or more processors, advertising performance data based on the feedback user input. ### Claim 16 (depends on 15) A method as claimed in claim 15, further comprising the step of associating, using the one or more processors, the advertising performance data with the advertising content. ### Claim 17 (depends on 16) A method as claimed in claim 16, wherein a unique identifier associated with a user is also sent to an advertising server, the unique identifier also being associated with at least the advertising content identifier. ### Claim 18 (depends on 15) A method as claimed in claim 15, wherein the feedback user input is one of a first user input representing positive feedback on the advertising content; and a second user input representing negative feedback on the advertising content. ### Claim 19 A method executable at a networked computing device having a display, the method including the steps of: displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited; receiving, through one or more user inputs, an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state; and displaying on the display, in the unlocked state, a home screen including an activatable image associated with the advertising content. ### Claim 20 (depends on 19) A method as claimed in claim 19, further comprising the step of, upon receiving, through one or more user inputs, an activation user input activating the image, launching an application by which a user can provide user feedback on the advertising content to generate advertising performance data. ### Claim 21 (depends on 19) A method as claimed in claim 19, wherein the step of displaying an activatable image includes the step of displaying an activatable image that is visually recognisable as being associated with the advertising content. ### Claim 22 (depends on 21) A method as claimed in claim 21, wherein the step of displaying an activatable image includes the step of displaying an image that is substantially identical to the advertising content, but is of reduced dimensions compared with the advertising content. ### Claim 23 (depends on 21) A method as claimed in claim 21, wherein the step of displaying an activatable image includes the step of displaying an image that is substantially identical to a portion of the advertising content. ### Claim 24 (depends on 1) A computer-readable medium having computer-executable instructions which, when executed by a computing device, result in the execution of a method as claimed in claim 1.