# US 2014/0195352 A1 · Advertising On Computing Devices > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195352 A1 - Document ID: US20140195352A1 - Status: Published application - Kind: A1 - Application number: 13/793,513 - Filed: 2013-03-11 - Published: 2014-07-10 - Earliest claimed: 2013-01-10 - Inventors: Cassandra Louise Govan; Richard Peter Hayward - Web page: https://patentgrep.com/patent/US20140195352A1 ## CPC - G06Q 30/0262: {during computer stand-by mode} - G06Q 30/0267: {Wireless devices} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract The present invention relates generally to a method executable at a networked computing device having a display. The method generally includes (i) displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited, (ii) receiving an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state, and (iii) displaying, in the unlocked state, a home screen including an activatable image associated with the advertising content. ## Claims ### Claim 1 A method executable at an advertising server connected, through a computer network, to a client computing device, the method comprising the steps of: receiving through the computer network, from the client computing device, new advertising performance data relating to advertising content displayed on a display of the computing device when the client computing device was in a locked state in which interactions with the client computing device were limited, the new advertising performance data having been generated by the client computing device based on feedback user input; updating, using one or more server processors, existing advertising performance data for the advertising content by use of the new advertising performance data to generate updated advertising performance data; selecting, using one or more server processors, advertising content to be sent to the client computing device based, at least in part, on the updated advertising performance data. ### Claim 2 (depends on 1) A method as claimed in claim 1, wherein the step of receiving new advertising performance data includes the step of receiving new advertising performance data associated with an identifier identifying the advertising content. ### Claim 3 (depends on 1) A method as claimed in claim 1, wherein the feedback user input causing the client computing device to enter an unlocked state from the locked state. ### Claim 4 (depends on 1) A method as claimed in claim 1, wherein the new advertising performance data represents one of: positive feedback on the advertising content; and negative feedback on the advertising content. ### Claim 5 (depends on 1) A method as claimed in claim 1, further comprising the steps of: receiving, through the computer network, from the client computing device, an identifier identifying a user profile; updating, via one or more server processors, using the new advertising performance data, user information in the user profile to generate an updated user profile; and wherein the step of selecting advertising content to be sent to the client computing device includes selecting advertising content based, at least in part, an information in the updated user profile. ### Claim 6 (depends on 5) A method as claimed in claim 5, wherein the advertising server receives new advertising performance data generated by client computing device based on feedback user input, the feedback user input causing the client computing device to enter an unlocked state from the locked state. ### Claim 7 (depends on 5) A method as claimed in claim 5, wherein the new advertising performance data represents one of: positive feedback on the advertising content; and negative feedback on the advertising content. ### Claim 8 (depends on 1) A method as claimed in claim 1, wherein the step of receiving new advertising performance data includes receiving new advertising performance data associated with user information, the user information including at least user benefit account information, the method further including the step of executing a transaction using the benefit account information. ### Claim 9 (depends on 8) A method as claimed in claim 8, wherein the nature and amount of the transaction is selected based, at least in part, on the advertising performance data. ### Claim 10 (depends on 8) A method as claimed in claim 8, wherein the user benefit account information includes financial account information and, the advertising server deposits funds into a financial institution account identified by the user financial account information upon receiving the advertising performance data. ### Claim 11 (depends on 10) A method as claimed in claim 10, wherein the advertising server deposits funds into a financial institution account identified by the user financial account information upon receiving a threshold amount of advertising performance data. ### Claim 12 (depends on 1) A method as claimed is claim 1, wherein the step of receiving new advertising performance data includes receiving new advertising performance data associated with user information, the user information including at least user benefit account information, the method further including the step of transmitting a message to a transaction processor to cause the transaction processor to execute a transaction using the benefit account information. ### Claim 13 (depends on 12) A method as claimed in claim 12, wherein the message includes an indication of the amount of the transaction. ### Claim 14 (depends on 13) A method as claimed in claim 13, wherein the amount of the transaction is selected based, at least in part, on the advertising performance data. ### Claim 14 (depends on 12) A method as claimed in claim 12, wherein the user benefit account information includes financial account information and, the advertising server transmits a message to a transaction processor to cause the transaction processor to deposits funds into a financial institution account identified by the user financial account information upon receiving the advertising performance data. ### Claim 15 (depends on 10) A method as claimed in claim 10, wherein the advertising server transmits a message to a transaction processor to cause the transaction processor to deposits funds into a financial institution account identified by the user financial account information upon receiving a threshold amount of advertising performance data. ### Claim 16 (depends on 1) A method as claimed in claim 1, further comprising the steps of: receiving through the computer network, from the client computing device, authentication details received from the user by the client computing device through one or more user inputs; using the received authentication details to retrieve from other computing devices information about the user; generating, using one or more server processors, a user profile, based on the retrieved information about the user. ### Claim 17 (depends on 16) A method as claimed in claim 16, further comprising the step of transmitting the generated user profile to the client computing device. ### Claim 18 (depends on 1) A computer-readable medium having computer-executable instructions which, when executed by a computing device, result in the execution of a method as claimed in claim 1.