# US 2014/0195345 A1 · Customizing advertisements to users > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195345 A1 - Document ID: US20140195345A1 - Status: Published application - Kind: A1 - Application number: 13/736,960 - Filed: 2013-01-09 - Published: 2014-07-10 - Earliest claimed: 2013-01-09 - Inventors: Philip Scott Lyren - Web page: https://patentgrep.com/patent/US20140195345A1 ## CPC - G06Q 30/0271: {Personalized advertisement} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A computer system analyzes a user profile of a user and determines a product that the user expressed an interest in purchasing. A template video for the product is obtained. This template video is modified to include personal information about the user in order to generate a customized advertisement that is unique to the user. The customized advertisement is presented to the user. ## Claims ### Claim 1 A method executed by a computer system, comprising: determining, by the computer system and based on information in a user profile of a user, a product that the user expressed an interest in purchasing; obtaining, by the computer system, a template video that is an advertisement for the product that the user expressed the interest in purchasing; negotiating, by the computer system and with a merchant that sells the product, a price for the product; modifying, by the computer system, the template video to include personal information about the user to generate a customized advertisement that is unique to the user; and presenting the customized advertisement and the price to the user. ### Claim 2 (depends on 1) The method of claim 1 further comprising: modifying the template video in real-time so the customized advertisement is presented to the user immediately after making a determination of the product that the user expressed the interest in purchasing. ### Claim 3 (depends on 1) The method of claim 1 further comprising: inserting facial images of the user into the template video in order to generate the customized advertisement that is unique to the user. ### Claim 4 (depends on 1) The method of claim 1, wherein the determining the product that the user expressed the interest in purchasing is based on both keywords extracted from information entered by the user into an handheld portable electronic device (HPED) and a geographical location of the user. ### Claim 5 (depends on 1) The method of claim 1 wherein the negotiating the price for the product further comprising: determining an offering price for the product from a merchant; and presenting a counteroffer to the merchant to the offering price for the product before modifying the template video to include the personal information. ### Claim 6 (depends on 1) The method of claim 1 further comprising: modifying the template video to include personal preferences of the user that include changing a color of the product shown in the customized advertisement to match a preferred color of the user. ### Claim 7 (depends on 1) The method of claim 1 further comprising: receiving input from the user to share the customized advertisement with friends that belong to a social network to which the user also belongs; and presenting the customized advertisement to the social network so the customized advertisement displays on electronic devices of the friends of the user. ### Claim 8 A computer system, comprising: a memory that stores instructions; and a processing unit that executes the instructions to: analyze personal information of a user to predict a product that the user has an interest to purchase, negotiate with a merchant for a price of the product, obtain a template video that is an advertisement for the product, the template video being edited to generate a customized advertisement that includes both the price and video footage unique to the user, and present the customized advertisement to the user. ### Claim 9 (depends on 8) The electronic device of claim 8, wherein the processing unit further executes the instructions to: retrieve a first template video based on the user walking a first direction toward a first store, and retrieve a second template video based on the user walking in a second direction toward a second store. ### Claim 10 (depends on 8) The electronic device of claim 8, wherein the processing unit further executes the instructions to: determine a common geographical destination for a group of individuals that include the user, and provide different customized advertisements for a same product to each of the individuals in the group based on the common destination. ### Claim 11 (depends on 8) The electronic device of claim 8, wherein video images of the user are edited into the template video so the user appears to be an actor in the customized advertisement even though the user did not actually participate in filming of the template video. ### Claim 12 (depends on 8) The electronic device of claim 8, wherein the processing unit further executes the instructions to: negotiate the price for the product without the user having knowledge of negotiations since the computer system is authorized to negotiate the price on behalf of the user, and present the negotiated price in the customized advertisement while the customized advertisement plays to the user. ### Claim 13 (depends on 8) The electronic device of claim 8, wherein the processing unit further executes the instructions to: modify the template video to generate a number of unique advertisements, wherein the number of unique advertisements being generated equals a number of users being shown the advertisement for the product. ### Claim 14 (depends on 8) The electronic device of claim 8, wherein the template video is edited to include the user interacting with the product and include a celebrity featured in the customized advertisement even though the user did not actually interact with the celebrity and the product. ### Claim 15 A non-transitory computer readable storage medium storing instructions for causing a computing system to execute a method, comprising: examine personal information of a user to determine a product about which the user is interested in receiving information; negotiate, with a merchant selling the product, for a price of the product; retrieve from memory a template video that is an advertisement for the product; edit the template video to include personal preferences of the user to generate a customized advertisement that is intended to be viewed solely by the user; and present the customized advertisement and the price to the user. ### Claim 16 (depends on 15) The non-transitory computer readable storage medium storing instructions of claim 15 further causing the computer system to execute the method comprising: retrieve and modify the template video to generate the customized advertisement while the user is located in a store that sells the product; and present the customized advertisement to the user while the user is located in the store. ### Claim 17 (depends on 15) The non-transitory computer readable storage medium storing instructions of claim 15 further causing the computer system to execute the method comprising: edit the user into the customized advertisement so the user can see what the user would look like using the product before the user actually purchases the product and before the user actually uses the product. ### Claim 18 (depends on 15) The non-transitory computer readable storage medium storing instructions of claim 15 further causing the computer system to execute the method comprising: obtain a plurality of different advertisements for the product; and compare information in a user profile of the user to the plurality of different advertisements to select which one of the advertisements the user prefers to view. ### Claim 19 (depends on 15) The non-transitory computer readable storage medium storing instructions of claim 15 further causing the computer system to execute the method comprising: present the user with the price of the product as part of the customized advertisement such that customized advertisement reveals the price to the user while the customized advertisement plays to the user. ### Claim 20 (depends on 15) The non-transitory computer readable storage medium storing instructions of claim 15 further causing the computer system to execute the method comprising: insert a facial image of user into the template video in order to generate the customized advertisement that shows the user as an actor in the customized advertisement even though the user never physically appeared as an actor to make the template video.