# US 2014/0195341 A1 · Advertising Subsidized Computer Network Printing Systems, Methods and Products

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- Number: US 2014/0195341 A1
- Document ID: US20140195341A1
- Status: Published application
- Kind: A1
- Application number: 14/202,507
- Filed: 2014-03-10
- Published: 2014-07-10
- Earliest claimed: 2010-12-10
- Assignees: The Printer Project, LLC
- Applicants: The Printer Project, LLC
- Inventors: Ryan Clark; Lance Osborne; Todd Goldstein; Nathan Lambert; Ganesh Iyer
- Web page: https://patentgrep.com/patent/US20140195341A1

## CPC

- G06Q 30/0251: Targeted advertisements
- G06F 3/1218: {Reducing or saving of used resources, e.g. avoiding waste of consumables or improving usage of hardware resources}
- G06F 3/1242: {Image or content composition onto a page}
- G06F 3/125: {Page layout or assigning input pages onto output media, e.g. imposition}
- G06F 3/1288: {in client-server-printer device configuration}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

Methods, systems and non-transitory computer-readable media comprising executable instructions are provided to present one or more digital advertisements before a document is physically printed. A print request is captured and a digital advertising client selects and presents one or more digital advertisements before the print request is directed to a printer for printing. A digital advertisement may be presented using a monitor operatively connected to the client computer or a display device proximate to the printer to which the print request is directed. One or more advertisements may be incorporated within the physically printed document. The digital advertising client may be implemented on a combination of any or all of the client computer, networked servers and cloud computing servers.

## Claims

### Claim 1

A method, performed by a digital advertising client, for presenting a digital advertisement before a document is physically printed, comprising:
capturing a print request generated by a client computer;
selecting, automatically by the digital advertising client, a digital advertisement;
presenting, automatically by the digital advertising client, the selected digital advertisement; and
directing, automatically by the digital advertising client, the print request to a printer for printing after the selected digital advertisement has been presented.

### Claim 2 (depends on 1)

The method of claim 1, wherein the digital advertising client is implemented on the client computer.

### Claim 3 (depends on 1)

The method of claim 1, wherein the digital advertising client is implemented, at least in part, on a networked server or a cloud computing server.

### Claim 4 (depends on 1)

The method of claim 1, wherein a digital advertisement is presented using a monitor operatively connected to the client computer.

### Claim 5 (depends on 1)

The method of claim 1, wherein a digital advertisement is presented using a display device proximate to the printer to which the print request is directed.

### Claim 6 (depends on 1)

The method of claim 1, wherein interaction with a digital advertisement is required before the print request is directed to a printer for printing.

### Claim 7 (depends on 1)

The method of claim 1, wherein an advertisement is incorporated within the physically printed document.

### Claim 8 (depends on 7)

The method of claim 7, wherein the client computer is a point-of-sale system.

### Claim 9

A computer network printing system for presenting a digital advertisement before a document is physically printed, comprising:
a client computer for generating a print request
a digital advertising client for capturing a print request generated by a client computer, and further for presenting the selected digital advertisement before directing the captured print request to a printer for printing; and
a printer for physically printing the captured print request after a digital advertisement has been presented.

### Claim 10 (depends on 9)

The computer network printing system of claim 9, wherein the digital advertising client comprises at least one of a user interface, a print driver, a digital advertising control module, a digital advertising database, an advertiser database or a user database.

### Claim 11 (depends on 9)

The computer network printing system of claim 9, wherein the digital advertising client is implemented on the client computer.

### Claim 12 (depends on 9)

The computer network printing system of claim 9, wherein the digital advertising client is implemented, at least in part, on a networked server or a cloud computing server.

### Claim 13 (depends on 12)

The computer network printing system of claim 12, wherein the digital advertising client presents a digital advertisement using a monitor operatively connected to the client computer.

### Claim 14 (depends on 12)

The computer network printing system of claim 12, wherein the digital advertising client presents a digital advertisement using a display device proximate to the printer to which the print request is directed.

### Claim 15 (depends on 12)

The computer network printing system of claim 12, wherein the digital advertising client requires interaction with a digital advertisement before directing the print request to a printer for printing.

### Claim 16 (depends on 13)

The computer network printing system of claim 13, further comprising a print management module for incorporating one or more advertisements within the physically printed document.

### Claim 17 (depends on 16)

The computer network printing system of claim 16, wherein the client computer is a point-of-sale system.

### Claim 18

A non-transitory computer-readable medium comprising executable instructions for:
capturing a print request generated by a client computer;
selecting, automatically by the digital advertising client, a digital advertisement;
presenting, automatically by the digital advertising client, the selected digital advertisement; and
directing, automatically by the digital advertising client, the print request to a printer for printing after the selected digital advertisement has been presented.

### Claim 19 (depends on 18)

The non-transitory computer-readable medium comprising executable instructions of claim 18, further comprising executable instructions for a user interface, a print driver, a digital advertising control module, a digital advertising database, an advertiser database or a user database.

### Claim 20 (depends on 18)

The non-transitory computer-readable medium comprising executable instructions of claim 18, further comprising executable instructions requiring interaction with a digital advertisement before directing the print request to a printer for printing.
