# US 2014/0195336 A1 · System and method for targeted advertising and promotions using tabletop display devices

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- Number: US 2014/0195336 A1
- Document ID: US20140195336A1
- Status: Published application
- Kind: A1
- Application number: 13/999,473
- Filed: 2014-02-28
- Published: 2014-07-10
- Earliest claimed: 2007-08-01
- Assignees: Display Points Technologies, Inc.
- Applicants: Display Points Technologies, Inc.
- Inventors: Wilbur Leslie Dublin, III; Gregory Scott Fitzgerald; Stuart Andrew Bell; Brandon Carson Willard
- Web page: https://patentgrep.com/patent/US20140195336A1

## CPC

- G06Q 30/0257: {User requested}
- G06F 3/04842: Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence)
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0207: Discounts or incentives, e.g. coupons or rebates
- G06Q 30/0245: {Surveys}
- G06Q 30/0267: {Wireless devices}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.

## Claims

### Claim 1

A system comprising:
a plurality or table-top devices for communicating advertising content associated with an advertiser to patrons of a business establishment, wherein each of the plurality of table-top devices includes a data interface configured to communicate with one or more personal electronic devices of the patrons, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control communication of the advertising content via the data interface,
a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices;
wherein distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.

### Claim 2 (depends on 1)

The system of claim 1 wherein the data interface provides wireless communication to the one or more personal electronic devices.

### Claim 3 (depends on 1)

The system of claim 1 wherein at least some of the table-top devices further include a display screen for configured to display the advertising content and wherein the control unit is further configured to display the advertising content on the display screen.

### Claim 4 (depends on 1)

The system of claim 1 wherein the display screen is a touchscreen display.

### Claim 5 (depends on 1)

The system of claim 1, wherein the server subsystem monitors a performance of interactive feedback to the advertising Content.

### Claim 6 (depends on 5)

The system of claim 5, wherein the interactive feedback monitored by the server subsystem comprises direct interactivity via at least one of the plurality of table-top display devices.

### Claim 7 (depends on 5)

The system of claim 5, wherein the interactive feedback monitored by the server subsystem comprises indirect interactivity via at least one of text messages, electronic mail, phone calls, or websites.