# US 2014/0195332 A1 · Advertising campaign planner for optimum lead delivery and quality to advertisers with pareto-optimal pricing between advertisers and publishers

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- Number: US 2014/0195332 A1
- Document ID: US20140195332A1
- Status: Published application
- Kind: A1
- Application number: 14/079,328
- Filed: 2013-11-13
- Published: 2014-07-10
- Earliest claimed: 2011-03-07
- Assignees: Pontiflex LLC
- Applicants: Pontiflex, Inc.
- Inventors: Geoffrey B. Grauer; Zephrin I. Lasker; Roshan B. Bangera; Sampath Kumar
- Web page: https://patentgrep.com/patent/US20140195332A1

## CPC

- G06Q 30/0243: {Comparative campaigns}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions. Sign-up information is received from one or more users via the one or more advertisements. One or more messages are sent, based on the sign-up information, to each of the one or more users. One or more responses to the one or more messages are received. Based on the one or more responses, a user engagement level of the first advertising campaign is determined. Based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign is forecasted.

## Claims

### Claim 1

A method comprising:
providing one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions;
receiving sign-up information from one or more users via the one or more advertisements;
sending, based on the sign-up information, one or more messages to each of the one or more users;
receiving one or more responses to the one or more messages;
determining, based on the one or more responses, a user engagement level of the first advertising campaign; and
forecasting, with a processing device and based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign.

### Claim 2 (depends on 1)

The method of claim 1, wherein the one or more responses comprise at least one of: an opening of the message or an interaction with the message.

### Claim 3 (depends on 1)

The method of claim 1, wherein determining a user engagement level further comprises determining, based on at least one of (a) prior user activity or (b) information pertaining to user interests, a user engagement level of the first advertising campaign.

### Claim 4 (depends on 1)

The method of claim 1, wherein determining a user engagement level comprises adjusting a user engagement level of the first advertising campaign based on one or more instances of filtering of the one or more messages.

### Claim 5 (depends on 1)

The method of claim 1, further comprising:
determining a take rate of the first advertising campaign; and
forecasting a take rate of the second advertising campaign based on the take rate of the first advertising campaign.

### Claim 6 (depends on 5)

The method of claim 5, wherein forecasting a take rate of the second advertising campaign comprises adjusting the take rate of the second advertising campaign based on at least one of (a) a brand quality score of the second advertising campaign or (b) an offer incentive score of the second advertising campaign.

### Claim 7 (depends on 5)

The method of claim 5, further comprising: optimizing one or more parameters of the second advertising campaign based on the user engagement level of the second advertising campaign and the take rate of the second advertising campaign.

### Claim 8 (depends on 1)

The method of claim 1, further comprising adjusting a pricing associated with the second advertising campaign based on one or more parameters associated with the second advertising campaign and a minimum spending requirement.

### Claim 9 (depends on 1)

The method of claim 1, wherein each of the one or more advertisements is associated with an advertiser.

### Claim 10

A system comprising:
a memory; and
a processing device, coupled to the memory, to:
provide one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions;
receive sign-up information from one or more users via the one or more advertisements;
send, based on the sign-up information, one or more messages to each of the one or more users;
receive one or more responses to the one or more messages;
determine, based on the one or more responses, a user engagement level of the first advertising campaign; and
forecast, based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign.

### Claim 11 (depends on 10)

The system of claim 10, wherein the one or more responses comprise at least one of:
an opening of the message or an interaction with the message.

### Claim 12 (depends on 10)

The system of claim 10, wherein to determine a user engagement level is further to determine, based on at least one of (a) prior user activity or (b) information pertaining to user interests, a user engagement level of the first advertising campaign.

### Claim 13 (depends on 10)

The system of claim 10, wherein to determine a user engagement level is to adjust a user engagement level of the first advertising campaign based on one or more instances of filtering of the one or more messages.

### Claim 14 (depends on 10)

The system of claim 10, wherein the processing device is further to:
determine a take rate of the first advertising campaign; and
forecast a take rate of the second advertising campaign based on the take rate of the first advertising campaign.

### Claim 15 (depends on 14)

The system of claim 14, wherein to forecast a take rate of the second advertising campaign is to adjust the take rate of the second advertising campaign based on at least one of (a) a brand quality score of the second advertising campaign or (b) an offer incentive score of the second advertising campaign.

### Claim 16 (depends on 14)

The system of claim 14, wherein the processing device is further to optimize one or more parameters of the second advertising campaign based on the user engagement level of the second advertising campaign and the take rate of the second advertising campaign.

### Claim 17 (depends on 10)

The system of claim 10, wherein the processing device is further to adjust a pricing associated with the second advertising campaign based on one or more parameters associated with the second advertising campaign and a minimum spending requirement.

### Claim 18 (depends on 10)

The system of claim 10, wherein each of the one or more advertisements is associated with an advertiser.

### Claim 19

A computer readable medium having instructions stored thereon that, when executed by a processor, cause the processor to perform operations comprising:
providing one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions;
receiving sign-up information from one or more users via the one or more advertisements;
sending, based on the sign-up information, one or more messages to each of the one or more users;
receiving one or more responses to the one or more messages;
determining, based on the one or more responses, a user engagement level of the first advertising campaign; and
forecasting, based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign.

### Claim 20 (depends on 19)

The computer readable medium of claim 19, further comprising:
determining a take rate of the first advertising campaign; and
forecasting a take rate of the second advertising campaign based on the take rate of the first advertising campaign.