# US 2014/0195329 A1 · Systems, methods, and media for presenting an advertisement > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195329 A1 - Document ID: US20140195329A1 - Status: Published application - Kind: A1 - Application number: 14/078,341 - Filed: 2013-11-12 - Published: 2014-07-10 - Earliest claimed: 2012-11-12 - Inventors: Jeffrey N. Marcus; Robert Allen Wyke - Web page: https://patentgrep.com/patent/US20140195329A1 ## CPC - G06Q 30/0275: {Auctions} - G06Q 30/0242: Determining effectiveness of advertisements - G06Q 30/0277: {Online advertisement} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Systems, methods, and media for presenting an advertisement are provided. In some embodiments, systems for presenting an advertisement are provided, the systems comprising: at least one hardware processor that: receives information relating to an advertisement space; determines at least one score for each of a plurality of segments for a potential advertisement for the advertisement space; selects a segment from the plurality of segments for the advertisement space based on the at least one score for the plurality of segments; selects an advertisement for the segment selected; and causes the advertisement to be presented in the advertisement space. ## Claims ### Claim 1 A system for presenting an advertisement comprising: at least one hardware processor that: receives information relating to an advertisement space; determines at least one score for each of a plurality of segments for a potential advertisement for the advertisement space; selects a segment from the plurality of segments for the advertisement space based on the at least one score for the plurality of segments; selects an advertisement for the segment selected; and causes the advertisement to be presented in the advertisement space. ### Claim 2 (depends on 1) The system of claim 1, further comprising at least one hardware processor that determines a bid for the advertisement. ### Claim 3 (depends on 2) The system of claim 2, wherein the bid is based on the at least one score. ### Claim 4 (depends on 2) The system of claim 2, wherein the bid is based on a frequency of the advertisement space. ### Claim 5 (depends on 1) The system of claim 1, wherein at least one of the plurality of segments is an advertisement parameter. ### Claim 6 (depends on 1) The system of claim 1, wherein the at least one score is an aggregation of a plurality of scores. ### Claim 7 (depends on 1) The system of claim 1, wherein the at least one score is based on the relevance of the advertisement space. ### Claim 8 (depends on 1) The system of claim 1, wherein the at least one score is based on a location. ### Claim 9 (depends on 1) The system of claim 1, wherein the at least one score is based on a performance of the advertisement space. ### Claim 10 (depends on 1) The system of claim 1, wherein the at least one score is based on a plurality of factors. ### Claim 11 A method for presenting an advertisement comprising: receiving, using a hardware processor, information relating to an advertisement space; determining, using the hardware processor, at least one score for each of a plurality of segments for a potential advertisement for the advertisement space; selecting a segment from the plurality of segments for the advertisement space based on the at least one score for the plurality of segments; selecting an advertisement for the segment selected; and causing the advertisement to be presented in the advertisement space. ### Claim 12 (depends on 11) The method of claim 11, further comprising determining a bid for the advertisement. ### Claim 13 (depends on 12) The method of claim 12, wherein the bid is based on the at least one score. ### Claim 14 (depends on 12) The method of claim 12, wherein the bid is based on a frequency of the advertisement space. ### Claim 15 (depends on 11) The method of claim 11, wherein at least one of the plurality of segments is an advertisement parameter. ### Claim 16 (depends on 11) The method of claim 11, wherein the at least one score is an aggregation of a plurality of scores. ### Claim 17 (depends on 11) The method of claim 11, wherein the at least one score is based on the relevance of the advertisement space. ### Claim 18 (depends on 11) The method of claim 11, wherein the at least one score is based on a location. ### Claim 19 (depends on 11) The method of claim 11, wherein the at least one score is based on a performance of the advertisement space. ### Claim 20 (depends on 11) The method of claim 11, wherein the at least one score is based on a plurality of factors. ### Claim 21 A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a hardware processor, cause the processor to perform a method for presenting an advertisement, the method comprising: receiving information relating to an advertisement space; determining at least one score for each of a plurality of segments for a potential advertisement for the advertisement space; selecting a segment from the plurality of segments for the advertisement space based on the at least one score for the plurality of segments; selecting an advertisement for the segment selected; and causing the advertisement to be presented in the advertisement space. ### Claim 22 (depends on 21) The non-transitory computer-readable medium of claim 21, further comprising determining a bid for the advertisement. ### Claim 23 (depends on 22) The non-transitory computer-readable medium of claim 22, wherein the bid is based on the at least one score. ### Claim 24 (depends on 22) The non-transitory computer-readable medium of claim 22, wherein the bid is based on a frequency of the advertisement space. ### Claim 25 (depends on 21) The non-transitory computer-readable medium of claim 21, wherein at least one of the plurality of segments is an advertisement parameter. ### Claim 26 (depends on 21) The non-transitory computer-readable medium of claim 21, wherein the at least one score is an aggregation of a plurality of scores. ### Claim 27 (depends on 21) The non-transitory computer-readable medium of claim 21, wherein the at least one score is based on the relevance of the advertisement space. ### Claim 28 (depends on 21) The non-transitory computer-readable medium of claim 21, wherein the at least one score is based on a location. ### Claim 29 (depends on 21) The non-transitory computer-readable medium of claim 21, wherein the at least one score is based on a performance of the advertisement space. ### Claim 30 (depends on 21) The non-transitory computer-readable medium of claim 21, wherein the at least one score is based on a plurality of factors.