# US 2014/0195322 A1 · System for Marketing Campaign Specification and Secure Digital Coupon Redemption

> Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt

- Number: US 2014/0195322 A1
- Document ID: US20140195322A1
- Status: Published application
- Kind: A1
- Application number: 14/052,542
- Filed: 2013-10-11
- Published: 2014-07-10
- Earliest claimed: 2006-01-30
- Assignees: Groupon, Inc.
- Applicants: Groupon, Inc.
- Inventors: James F. Kramer; Paul C. Ning
- Web page: https://patentgrep.com/patent/US20140195322A1

## CPC

- G06Q 30/0225: {Avoiding frauds}
- G06Q 10/40: Business processes related to social networking or social networking services
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0224: {based on user history}
- G06Q 30/0261: {based on user location}
- G06Q 30/0267: {Wireless devices}
- G06Q 30/0281: {Customer communication at a business location, e.g. providing product or service information, consulting}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Product vendors are provided with a system for performing a marketing campaign to mobile communication device users, providing offers as instruments, such as digital coupons, to a selected group of users of the mobile communication devices and validating the integrity of the instruments. The invention has two phases: the selection of the components of the instrument from a menu provided by a social networking organization; and validating the instrument upon redemption from the product vendor. In the first phase, the product vendor selects elements from the menu relevant to the campaign, such as timing, nature of the offer, targeting of the recipients, etc. In the second phase, the instrument is encoded as to the marketing campaign and an arbitrary designation which initiates a pattern as the instrument is redeemed. The product vendor inspects the instrument to ensure that the encoding is correct during the redemption process.

## Claims

### Claim at position 1

1-16. (canceled)

### Claim 17

A system for validating the proper use of an instrument presented on a mobile communication device associated with a user for redemption of said instrument, said system comprising:
a data processor configured to:
access data comprising information of said user and a marketing campaign associated with said instrument;
originate said instrument; and
validate said instrument upon receiving data indicating redemption of said instrument by:
determining a sequence designator of said instrument; and
sending said sequence designator to said mobile communication device;
and
said mobile communication device having a display and configured to:
transmit to said data processor said data indicating redemption of said instrument;
and
display said sequence designator on said display of said mobile communication device.

### Claim 18 (depends on 17)

A system according to claim 17, wherein:
said instrument is a digital coupon;
said sequence designator is a number; and
said mobile communication device is further configured to display said number on said display after said instrument is validated.

### Claim 19 (depends on 18)

A system according to claim 18, wherein when a request to verify said digital coupon is selected on said mobile communication device, said data processor is further configured to provide said number to an award provider.

### Claim 20 (depends on 18)

A system according to claim 18, wherein said data processor is further configured to determine said number by starting from a random seed and incrementing said number each time an instrument for said marketing campaign is redeemed.

### Claim 21 (depends on 17)

A system according to claim 17, wherein:
said data processor is further configured to:
validate said instrument upon receiving data indicating redemption of said instrument by:
determining a time of redemption of said instrument; and
sending said time of redemption to said mobile communication device;
and
said mobile communication is further configured to display said time of redemption on said display of said mobile communication device.

### Claim 22 (depends on 21)

A system according to claim 21, wherein said instrument is a digital coupon and said mobile communication device is further configured to display said time of redemption after said instrument is validated.

### Claim 23 (depends on 21)

A system according to claim 21, wherein when a request to verify said digital coupon is selected on said mobile communication device, said data processor is further configured to provide said time of redemption to an award provider.

### Claim 24 (depends on 17)

A system according to claim 17, wherein:
said data processor is further configured to:
validate said instrument upon receiving data indicating redemption of said instrument by:
determining a time since redemption of said instrument; and
sending said time since redemption to said mobile communication device;
and
said mobile communication is further configured to display said time since redemption on said display of said mobile communication device.

### Claim 25 (depends on 24)

A system according to claim 24, wherein said instrument is a digital coupon and said mobile communication device is further configured to display said time since redemption after said instrument is validated.

### Claim 26 (depends on 24)

A system according to claim 24, wherein when a request to verify said digital coupon is selected on said mobile communication device, said data processor is further configured to provide said time since redemption to an award provider.

### Claim 27

A system for performing a marketing campaign for a product vendor directed to a user, comprising:
a data processor configured to:
receive timing aspects of a targeted offer from a product vendor device associated with said product vendor, said timing aspects including a date and a clock time;
originate a digital coupon associated with said targeted offer based on said date and said clock time; and
associate said digital coupon with said user.

### Claim 28 (depends on 27)

A system according to claim 27, wherein said timing aspects include said date and said clock time said targeted offer is provided.

### Claim 29 (depends on 28)

A system according to claim 28, wherein said digital coupon is associated with an account of said user and said data processor is further configured to provide said digital coupon to a mobile communication device associated with said user based on said date and said clock time said targeted offer is provided.

### Claim 30 (depends on 27)

A system according to claim 27, wherein said timing aspects include said date and said clock time said targeted offer becomes valid.

### Claim 31 (depends on 30)

A system according to claim 30, wherein said digital coupon is associated with an account of said user and said data processor is further configured to provide said digital coupon indicating said date and said clock time said targeted offer becomes valid to a mobile communication device associated with said user.

### Claim 32 (depends on 27)

A system according to claim 27, wherein said timing aspects include said date and said clock time said targeted offer stops being valid.

### Claim 33 (depends on 32)

A system according to claim 32, wherein said digital coupon is associated with an account of said user and said data processor is further configured to provide said digital coupon indicating said date and said clock time said targeted offer stops being valid to a mobile communication device associated with said user

### Claim 34

A method, comprising:
receiving timing aspects of a targeted offer from a product vendor device associated with a product vendor, said timing aspects including a date and a clock time;
originating a digital coupon associated with said targeted offer based on said date and said clock time; and
associating said digital coupon to with said user.

### Claim 35 (depends on 34)

A method according to claim 34, wherein said timing aspects include one or more of:
said date and said clock time when said targeted offer is provided;
said date and said clock time when said targeted offer becomes valid; and
said date and said clock time when said targeted offer stops being valid.

### Claim 36 (depends on 34)

The method of claim 34 further comprising providing said digital coupon to a mobile communication device associated with said user.
