# US 2014/0195320 A1 · Systems and Methods to Determine the Name of a Physical Business Location Visited by a User of a Wireless Device and Redeem a Coupon at the Physical Business Location

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- Number: US 2014/0195320 A1
- Document ID: US20140195320A1
- Status: Published application
- Kind: A1
- Application number: 14/205,294
- Filed: 2014-03-11
- Published: 2014-07-10
- Earliest claimed: 2007-04-08
- Assignees: Enhanced Geographic LLC
- Applicants: Enhanced Geographic LLC
- Inventors: James David Busch
- Web page: https://patentgrep.com/patent/US20140195320A1

## CPC

- G06Q 30/0261: {based on user location}
- G06F 16/9537: Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
- G06Q 20/322: {Aspects of commerce using mobile devices [M-devices]}
- G06Q 20/3224: {Transactions dependent on location of M-devices}
- G06Q 20/384: {using social networks}
- G06Q 30/0205: {based on location or geographical consideration}
- G06Q 30/0224: {based on user history}
- G06Q 30/0233: {Method of redeeming a frequent usage reward}
- G06Q 30/0236: {Incentive or reward received by requiring registration or ID from user}
- G06Q 30/0245: {Surveys}
- G06Q 30/0255: {based on user history}
- G06Q 30/0256: {User search}
- G06Q 30/0267: {Wireless devices}
- G06Q 30/0282: Rating or review of business operators or products
- H04L 67/52: specially adapted for the location of the user terminal
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- H04W 4/02: Services making use of location information
- H04W 4/023: {using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds}
- H04W 4/025: {using location based information parameters}
- H04W 4/029: Location-based management or tracking services
- H04W 4/30: Services specially adapted for particular environments, situations or purposes
- H04W 4/38: for collecting sensor information
- H04W 4/80: Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
- H04M 2250/10: including a GPS signal receiver
- H04M 2250/12: including a sensor for measuring a physical value, e.g. temperature or motion
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)
- H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08)

## Abstract

Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. Targeted content may be sent to the mobile device of the user and whether the user visits the physical locations associated with the targeted content is monitored. Once it is verified that the user has visited the physical location, then any associated promotional offers may be authorized. Payment systems, phone exchange systems, and other features may also be integrated to provide detailed conversion tracking to producers of targeted content and business owners.

## Claims

### Claim at position 1

1-20. (canceled)

### Claim 21

A method, performed by a content producer having a physical business location, of advertising the physical business location to a wireless device configured to detect its location, comprising:
a) the content producer indicating to an advertising system that the content producer operates the physical business location;
b) the content producer transmitting content to the advertising system, the content including a promotional offer that is associated with the physical business location;
c) the content producer causing the promotional offer to be transmitted to the wireless device of a potential customer that is near the physical business location; and
d) the content producer receiving, from the wireless device of the potential customer, a registration that verifies that the potential customer is visiting the physical business location and thereafter providing a monetary benefit, the registration process including:
i. receiving, from the wireless device, geographic location information corresponding to the location of the wireless device;
ii. transmitting, to the wireless device, the names of a plurality of business locations near the geographic location of the wireless device; and
iii. receiving, from the wireless device, a selection from the plurality of business locations representing the physical business location associated with the content and further representing the current location of the wireless device thereby verifying that the potential customer is visiting the physical business location associated with the content.

### Claim 22 (depends on 21)

The method of claim 21 wherein the promotional offer is redeemed to the potential customer by the content producer after the content producer receives the registration verifying that the potential customer registered that the potential customer is visiting the physical business location.

### Claim 23 (depends on 21)

The method of claim 21 wherein the promotional offer is redeemed to the potential customer by the content producer after the content producer receives the registration verifying that it is the first time the potential customer has registered that the potential customer is visiting the physical business location.

### Claim 24 (depends on 1)

The method of claim 1 wherein the promotional offer is conditioned on receiving an indication that the loyalty of the potential customer exceeds a threshold value.

### Claim 25 (depends on 21)

The method of claim 21 wherein the promotional offer is redeemed to the potential customer by the content producer after the content producer receives the registration verifying that the potential customer and a friend of the potential customer have each registered that they are visiting the physical business location.

### Claim 26 (depends on 22)

The method of claim 22 further comprising:
e) the content producer applying the promotional offer to a transaction with the potential customer.

### Claim 27 (depends on 22)

The method of claim 22 further comprising:
e) the content producer receiving analytics data taking into account the number of times the potential customer registered that the potential customer visited the physical business location.