# US 2014/0195316 A1 · System and method for enhanced and combined online marketing and sales

> Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt

- Number: US 2014/0195316 A1
- Document ID: US20140195316A1
- Status: Published application
- Kind: A1
- Application number: 14/071,137
- Filed: 2013-11-04
- Published: 2014-07-10
- Earliest claimed: 2012-11-05
- Inventors: Mikhail Vorotyntsev; Dmitriy Khmaladze
- Web page: https://patentgrep.com/patent/US20140195316A1

## CPC

- G06Q 30/0613: {using intermediate agents}
- G06Q 30/0214: Referral reward systems
- G06Q 30/0246: {Traffic}
- G06Q 30/0269: {based on user profile or attribute}
- H04L 47/20: Traffic policing
- H04L 47/22: Traffic shaping
- H04L 47/522: {Dynamic queue service slot or variable bandwidth allocation}
- H04L 43/00: Arrangements for monitoring or testing data switching networks
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

A method for managing the sale of goods and services includes coupling at least one good or service to a first hyperlink associated with the first vendor and the at least one good or service. A database tracks and stores the purchase of the at least one good or service coupled to the first hyperlink and generating a second hyperlink corresponding to the good or service as well as to both the first vendor and the first buyer, and supplying the second hyperlink to the first buyer. The first buyer may display the second hyperlink to a plurality of additional buyers, and, when each of the plurality of additional buyers conducts a transaction using the second hyperlink to purchase the at least one good or service from the first vendor, the purchase is recorded in connection with the additional buyers, the first vendor and the first buyer.

## Claims

### Claim 1

A method for managing the sale of goods and services, said method comprising:
at the request of a first vendor, coupling at least one good or service to a first hyperlink associated with said first vendor and said at least one good or service;
receiving from a first buyer at least one request for the purchase of said good or service coupled to said first hyperlink;
completing an electronic transaction between said first vendor and said first buyer for the purchase of said at least one good or service coupled to said first hyperlink;
tracking and storing in a database the purchase of said at least one good or service coupled to said first hyperlink;
generating a second hyperlink, said second hyperlink corresponding to said good or service as well as to both said first vendor and said first buyer, and supplying said second hyperlink to said first buyer,
wherein said first buyer may display said second hyperlink to a plurality of additional buyers, and
wherein when each of said plurality of additional buyers conducts a transaction using said second hyperlink to purchase said at least one good or service from said first vendor, said purchase is recorded in connection with said additional buyers, said first vendor and said first buyer.

### Claim 2 (depends on 1)

The method as claimed in claim 1, wherein said hyperlink is a shortened ELink.

### Claim 3 (depends on 1)

The method as claimed in claim 1, wherein when said transaction is conducted via said second hyperlink, at least a portion of money transacted between said additional buyer and said first vendor is appropriated to said first buyer, associated with said second hyperlink.

### Claim 4 (depends on 1)

The method as claimed in claim 1, wherein for each of said additional plurality of buyers conducting a transaction using said second hyperlink to purchase said at least one good or service from said first vendor, said method further comprises the step of generating a third hyperlink associated with said at least one good or services as well as said first vendor, said first buyer and said additional buyer.

### Claim 5 (depends on 1)

The method as claimed in claim 1, wherein said method includes the step of bypassing said transaction with said first buyer and having said first vendor directly generating a second hyperlink to be provided to a promoter.

### Claim 6 (depends on 1)

The method as claimed in claim 1, further comprising the step of analyzing said tracked and stored purchases of said at least one good or service, wherein said method includes generating a report of the amount of second hyperlinks associated with both said at least one good or service and said first buyers.

### Claim 7 (depends on 1)

The method as claimed in claim 1, wherein said first hyperlink associated with said at least one good or service and said first vendor is printed on a physical medium and is stored in proximity to a physical product in a retail location.

### Claim 8 (depends on 3)

The method as claimed in claim 3, wherein said first vendor is in control of said portion of money transacted between said first buyer and said first vendor to be appropriated to said first buyer, associated with said second hyperlink.

### Claim 9 (depends on 8)

The method as claimed in claim 8, wherein said first vendor can set a maximum amount of said money transacted between said first buyer and said first vendor to be appropriated to said first buyer and any additional buyers associated with said second hyperlink and third hyperlink.

### Claim 10 (depends on 1)

The method as claimed in claim 1, wherein said first buyer can apply a review to said at least one good or service, to be attached to either one or both of said first hyperlink and second hyperlink.

### Claim 11

A method for managing the promotion of goods and services, said method comprising:
at the request of a first vendor, coupling at least one good or service to a first hyperlink associated with said first vendor and said at least one good or service;
providing to a first promoter at least one first hyperlink coupled to said at least one good or service;
receiving an acknowledgement said first promoter has initiated a display of said first hyperlink on at least one internet site for promotion.
tracking and storing in a database the connection of at least one second promoter to said first hyperlink;
generating a second hyperlink, said second hyperlink corresponding to said good or service as well as to both said first vendor and said first promoter, and supplying said second hyperlink to said second promoter buyer,
wherein said second promoter may display said second hyperlink to a plurality of additional promoters, and
wherein when each of said plurality of additional promoters connects with said second hyperlink related to said at least one good or service from said first vendor, said additional promoter may request a third hyperlink, corresponding to each of said good or service as well as to said first vendor, said first promoter, said second promoter and said additional promoter.

### Claim 12 (depends on 11)

The method as claimed in claim 11, wherein said first promoter is a buyer of said at least one good or service.

### Claim 13 (depends on 11)

The method as claimed in claim 11, wherein said second promoter is a buyer of said at least one good or service.

### Claim 14 (depends on 11)

The method as claimed in claim 11, wherein said additional promoter is a buyer of said at least one good or service.

### Claim 15 (depends on 11)

The method as claimed in claim 11, wherein said step of initiating a display of said first hyperlink on at least one internet site for promotion includes displaying said first hyperlink on a social media site.

### Claim 16 (depends on 15)

The method as claimed in claim 15, further comprising the step of tracking the distribution of each of said hyperlinks, from each of said promoters though said social media sites.

### Claim 17 (depends on 16)

The method as claimed in claim 16, further comprising the step of providing said first vendor of said at least one good or service the ability to view said tracked distribution of said hyperlinks by at least a selection of said promoters, so as to allow said first vendor to select among available promoters.