# US 2014/0195302 A1 · Guided walkthrough provider

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- Number: US 2014/0195302 A1
- Document ID: US20140195302A1
- Status: Published application
- Kind: A1
- Application number: 13/738,231
- Filed: 2013-01-10
- Published: 2014-07-10
- Earliest claimed: 2013-01-10
- Assignees: Oracle International Corporation
- Applicants: Oracle International Corporation
- Inventors: John E. YOPP; Charles T. PILON
- Web page: https://patentgrep.com/patent/US20140195302A1

## CPC

- G06Q 30/00: Commerce
- G06Q 10/047: Optimisation of routes or paths, e.g. travelling salesman problem
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A system for providing a guided walkthrough of a retail store to a user. The system receives at least one criteria. The at least one criteria defines a customer segment. The customer segment corresponds to a set of customers of the store. The system also determines a representative path. The representative path is determined based upon paths previously taken through the store by the set of customers. The system also transmits instructions to guide the user along the representative path.

## Claims

### Claim 1

A computer readable medium having instructions stored thereon that, when executed by a processor, causes the processor to provide a guided walkthrough of a retail store to a user, the providing comprising:
receiving at least one criteria, wherein the at least one criteria defines a customer segment, and the customer segment corresponds to a set of customers of the store;
determining a representative path, wherein the representative path is determined based upon paths previously taken through the store by the set of customers; and
transmitting instructions to guide the user along the representative path.

### Claim 2 (depends on 1)

The computer readable medium of claim 1, further comprising transmitting business intelligence information to the user as the user is guided along the representative path.

### Claim 3 (depends on 1)

The computer readable medium of claim 1, wherein the at least one criteria comprises demographic information.

### Claim 4 (depends on 1)

The computer readable medium of claim 1, wherein transmitting instructions to guide the user comprises instructing the user to pause on the representative path, and the pause corresponds to a pause taken by at least one customer of the set of customers.

### Claim 5 (depends on 1)

The computer readable medium of claim 1, wherein determining the representative path comprises merging a plurality of paths taken by the set of customers.

### Claim 6 (depends on 2)

The computer readable medium of claim 2, wherein transmitting the business intelligence information comprises transmitting business intelligence information that relates to a location that the user is at along the representative path.

### Claim 7 (depends on 1)

The computer readable medium of claim 1, wherein each customer of the set of customers has a corresponding mobile device, and the paths previously taken through the store by the set of customers are determined by tracking the mobile devices while the set of customers moves through the store.

### Claim 8

A method for providing a guided walkthrough of a retail store to a user, the method comprising:
receiving at least one criteria, wherein the at least one criteria defines a customer segment, and the customer segment corresponds to a set of customers of the store;
determining a representative path, wherein the representative path is determined based upon paths previously taken through the store by the set of customers; and
transmitting instructions to guide the user along the representative path.

### Claim 9 (depends on 8)

The method of claim 8, further comprising transmitting business intelligence information to the user as the user is guided along the representative path.

### Claim 10 (depends on 8)

The method of claim 8, wherein the at least one criteria comprises demographic information.

### Claim 11 (depends on 8)

The method of claim 8, wherein transmitting instructions to guide the user comprises instructing the user to pause on the representative path, and the pause corresponds to a pause taken by at least one customer of the set of customers.

### Claim 12 (depends on 8)

The method of claim 8, wherein determining the representative path comprises merging a plurality of paths taken by the set of customers.

### Claim 13 (depends on 9)

The method of claim 9, wherein transmitting the business intelligence information comprises transmitting business intelligence information that relates to a location that the user is at along the representative path.

### Claim 14 (depends on 8)

The method of claim 8, wherein each customer of the set of customers has a corresponding mobile device, and the paths previously taken through the store by the set of customers are determined by tracking the mobile devices while the set of customers moves through the store.

### Claim 15

A system for providing a guided walkthrough of a retail store to a user, the system comprising:
a processor;
a memory coupled to the processor;
a receiving module that receives at least one criteria, wherein the at least one criteria defines a customer segment, and the customer segment corresponds to a set of customers of the store;
a determining module that determines a representative path, wherein the representative path is determined based upon paths previously taken through the store by the set of customers; and
a first transmitting module that transmits instructions to guide the user along the representative path.

### Claim 16 (depends on 15)

The system of claim 15, further comprising a second transmitting module that transmits business intelligence information to the user as the user is guided along the representative path.

### Claim 17 (depends on 15)

The system of claim 15, wherein the at least one criteria comprises demographic information.

### Claim 18 (depends on 15)

The system of claim 15, wherein transmitting instructions to guide the user comprises instructing the user to pause on the representative path, and the pause corresponds to a pause taken by at least one customer of the set of customers.

### Claim 19 (depends on 15)

The system of claim 15, wherein determining the representative path comprises merging a plurality of paths taken by the set of customers.

### Claim 20 (depends on 15)

The system of claim 15, wherein each customer of the set of customers has a corresponding mobile device, and the paths previously taken through the store by the set of customers are determined by tracking the mobile devices while the set of customers moves through the store.