# US 2014/0195272 A1 · Systems and methods of gamification for a driving performance product > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0195272 A1 - Document ID: US20140195272A1 - Status: Published application - Kind: A1 - Application number: 13/837,955 - Filed: 2013-03-15 - Published: 2014-07-10 - Earliest claimed: 2013-01-07 - Inventors: Hassan Sadiq; Shaun Michael Gwilliam - Web page: https://patentgrep.com/patent/US20140195272A1 ## CPC - G06Q 40/08: Insurance - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Systems and methods of adding a gamification layer or platform to a driving performance product, such as, a usage-based insurance product. One method includes determining a game-based objective based on the driving performance of a driver, offering a real-world or virtual incentive to the driver to complete the objective, tracking the driving performance of the driver, and determining if the driver achieves the objective. Reduced usage-based insurance premiums may be offered as an incentive to the driver. Other methods include customized game development and continuous improvement strategies. ## Claims ### Claim 1 A method of providing a game-based driving performance application, the method comprising: determining an objective associated with driving performance of a driver; communicating at least one objective to the driver; receiving data associated with activity related to the objective; determining a result based on comparing the data to the objective; and reporting the result to at least one user; wherein communicating the objective to the driver comprises a game-based interaction. ### Claim 2 (depends on 1) The method of claim 1, further comprising: offering an incentive to the driver to complete the objective; and providing the incentive to the driver if the driver completes the objective; wherein offering the incentive to the driver comprises a game-based interaction. ### Claim 3 (depends on 2) The method of claim 2, wherein the incentive comprises a reduction in the cost of an insurance premium associated with the driver. ### Claim 4 (depends on 2) The method of claim 2, wherein the incentive comprises a virtual incentive. ### Claim 5 (depends on 1) The method of claim 1, wherein determining an objective comprises determining the objective based on prior driving performance of the driver. ### Claim 6 (depends on 1) The method of claim 1, wherein determining an objective comprises determining the objective based on prior results or prior incentives. ### Claim 7 (depends on 1) The method of claim 1, wherein the objective is associated with reducing a risk associated with a driving behavior of the driver. ### Claim 8 (depends on 1) The method of claim 1, wherein the objective comprises a virtual objective, wherein the virtual objective does not require actual driving. ### Claim 9 (depends on 1) The method of claim 1, wherein the objective comprises driving behaviors. ### Claim 10 (depends on 1) The method of claim 1, wherein the at least one user comprises the driver, and wherein reporting the result to the driver comprises a game-based interaction. ### Claim 11 (depends on 1) The method of claim 1, wherein the at least one user is associated with the driving performance application, and wherein reporting the result comprises modifying a profile of the driver. ### Claim 12 (depends on 11) The method of claim 11, wherein the user comprises an insurance carrier or a fleet manager, and the profile of the driver is maintained in a database. ### Claim 13 (depends on 1) The method of claim 1, wherein the data received is captured by a device associated with a vehicle driven by the driver. ### Claim 14 (depends on 1) The method of claim 1, further comprising determining a recommended game for the driver, and wherein the objective is communicated to the driver as a game-based objective. ### Claim 15 (depends on 1) The method of claim 1, wherein the at least one objective is a plurality of objectives, and further comprising receiving an objective selection from the driver. ### Claim 16 A method of developing an objective for a game-based driving performance application, the method comprising: receiving data associated with driving performance of a driver; determining a profile of the driver based on the driving performance of a driver; and generating the objective based on the profile of the driver, wherein the objective is associated with reducing a risk associated with a driving behavior of the driver. ### Claim 17 (depends on 16) The method of claim 16, wherein the objective comprises a situation associated with a prior situation in the data. ### Claim 18 (depends on 16) The method of claim 16, further comprising determining a vehicle profile. ### Claim 19 A method of developing objectives for a game-based driving performance application, the method comprising: generating an objective based on the profile of a first driver, wherein the objective is associated with reducing a risk associated with a driving behavior of the first driver; communicating the objective to the first driver; offering an incentive to the first driver to achieve the objective; determining if the first driver achieves the objective; and communicating the objective and offering the incentive to a second driver if the first driver achieved the objective. ### Claim 20 (depends on 19) The method of claim 19, further comprising revising the objective if the first driver does not achieve the objective. ### Claim 21 (depends on 19) The method of claim 19, further comprising revising the incentive if the first driver does not achieve the objective. ### Claim 22 A system for a game-based driving performance application, comprising: a computer system, comprising a memory and a processor, wherein the memory comprises the application, and wherein the application comprises logic for: determining an objective associated with driving performance of a driver; communicating at least one objective to the driver; receiving data associated with activity related to the objective; determining a result based on comparing the data to the objective; and reporting the result to at least one user; wherein communicating the objective to the driver comprises a game-based interaction. ### Claim 23 A computer readable medium comprising a game-based driving performance application, wherein the application comprises logic for: determining an objective associated with driving performance of a driver; communicating at least one objective to the driver; receiving data associated with activity related to the objective; determining a result based on comparing the data to the objective; and reporting the result to at least one user; wherein communicating the objective to the driver comprises a game-based interaction. ### Claim 24 A system for a game-based driving performance application, comprising: means for determining an objective associated with driving performance of a driver; means for communicating at least one objective to the driver; means for receiving data associated with activity related to the objective; means for determining a result based on comparing the data to the objective; and means for reporting the result to at least one user; wherein the means for communicating the objective to the driver comprises a game-based interaction.