Method and system for providing personalized contents

A personalized content delivery system, comprising:

• a viewer discovery module configured to detect a viewing activity on a content-presentation device capable of presenting multiple programs in one or more channels, to determine a plurality of user identities based on a plurality of separate user identity determining means, including at least a first user identity based on a wearable device of an individual user and a second user identity based on viewing history of the plurality of user identities, and to merge the plurality of user identities using a statistical algorithm to determine a target user from the plurality of user identities by applying respective weights on the plurality of separate user identity determining means;
• a streaming source discovery module configured to discover available video contents for the target user,
• a recommendation engine configured to determine personalized video contents for recommendation to the target user based on the available video contents, and to recommend the determined personalized video contents to the target user;
• and
• a video stream renderer configured to deliver the recommended personalized video contents to the target user such that the personalized video contents are presented on the content-presentation device.