A remote control device to extract on-demand television product placement advertisement contact information embedded in a television picture signal displayed on an active television apparatus by a television viewer comprising:
- (a) said television picture signal comprising a page of television teletext data embedded therein,
- wherein said page of television teletext data comprising a teletext product placement advertisement contact data block and other teletext data block, said teletext product placement advertisement contact data block comprising a plurality of data, said plurality of data including contact information to contact on-demand by said television viewer a representative of said television product placement advertisement contact,
- (b) a first memory in said active television apparatus for storing simultaneously a plurality of said teletext product placement advertisement contact data block,
- wherein said teletext product placement advertisement contact data block embedded in said television picture signal occurring at a product placement advertisement teletext block insertion time, said product placement advertisement teletext block insertion time occurring in non real-time to said television picture signal transmission to said active television apparatus, wherein said television picture signal received and displayed on said active television apparatus,
- wherein said teletext product placement advertisement contact data block available for acquisition by a data acquisition circuit in said active television apparatus during display of said television picture signal on said active television apparatus,
- (c) a second memory in said active television apparatus for storing simultaneously said other teletext data block,
- (d) a third memory in said remote control device for storing simultaneously a plurality of said teletext product placement advertisement contact data block, each of said teletext product placement advertisement contact data block selected and stored on-demand by said television viewer in said third memory,
- wherein said selected and stored teletext product placement advertisement contact data block associated with said product placement advertisement embedded in said television picture signal displayed on said active television apparatus,
- wherein said active television apparatus is a first electronic device and wherein said remote control device is a second electronic device,
- (e) a display in said remote control device for generating images representative of selected portions by said television viewer of said television picture signal and said teletext product placement advertisement contact data block,
- (f) a user input device in said remote control device for enabling (1) input of television channel selection, (2) input of television volume control, (3) a set of television product placement advertisement teletext contact data block navigation instructions by said television viewer, including (4) a selection input by said television viewer of said television picture signal displayed on said active television apparatus, and (5) a set of communications instructions into said remote control device,
- (g) a wireless transceiver circuit in said remote control device for transmitting (1) a set of control signals and (2) a set of data signals to said active television apparatus and a third electronic device, and (3) for receiving an on-demand selection by said television viewer of said teletext product placement advertisement contact data block from said active television apparatus, and
- (h) a microprocessor in said remote control device coupled to said third memory, said display, said user input device and said wireless transmitter circuit in said remote control device,
- wherein said microprocessor in said remote control device being configured to cause delivery of (1) said set of control signals and (2) said set of data signals to said wireless transmitter circuit and (3) to select by said television viewer said teletext product placement advertisement contact data block to be displayed on said display in said remote control device in response to said set of communications instructions received from said user input device, and
- wherein said television product placement advertisement teletext data is selected from the group comprising an analog teletext system and a digital teletext system.