Methods for the dynamic reproduction of content intransmissions in push environments

A method for the dynamic reproduction of audiovisual advertising content in transmissions in push environments without a return channel comprising the following steps:

• receiving and storing at least one item of audiovisual content which has to be reproduced;
• receiving and storing at least one item of audiovisual advertising content together with metadata associated with each item of audiovisual advertising content;
• determination of the insertion time of at least one item of audiovisual advertising content in the audiovisual content which has to be reproduced;
• insertion of at least one item of audiovisual advertising content at the specified time during reproduction of the at least one item of previously stored audiovisual content;
• and wherein
• during the process of storing audiovisual advertising content, the receiver does or does not store at least one item of audiovisual advertising content according to a user profile record stored in the receiver;
• during the reproduction process, the receiver reproduces at least one item of audiovisual advertising content according to the user's profile record;
• and
• during the process of storing the received audiovisual content, a process for determining the start and end times for each item of audiovisual advertising content included in the audiovisual content received is carried out.