Modifying a user profile

Abstract

Modifying a user profile, including: receiving, by a content presentation module, a request for one or more elements in a user profile, wherein each element in the user profile includes information identifying attributes associated with a user; presenting, by the content presentation module, content provided by a content provider; receiving, by the content presentation module, a user request to alter the presentation of the content; receiving, by the content presentation module, updated values for the requested one or more elements in the user profile; and updating, by the content presentation module, the user profile in dependence upon the updated values for the requested one or more elements in the user profile.

Dependencies are inferred from the claim text.