Selectively Replacing Displayed Content Items Based on User Interaction

A method performed by data processing apparatus, the method comprising:

• displaying to a user a presentation page comprising a plurality of content items;
• detecting an affirmative act performed by the user from which an inference can be made relating to one or more of the displayed content items;
• transmitting feedback corresponding to the detected affirmative user action to a server system;
• receiving from the server system one or more replacement content items that were selected based at least in part on the transmitted feedback;
• and
• updating the displayed presentation page to replace one or more of the displayed content items with the received one or more replacement content items.

A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

• displaying to a user a presentation page comprising a plurality of content items;
• detecting an affirmative act performed by the user from which an inference can be made relating to one or more of the displayed content items;
• transmitting feedback corresponding to the detected affirmative user action to a server system;
• receiving from the server system one or more replacement content items that were selected based at least in part on the transmitted feedback;
• and
• updating the displayed presentation page to replace one or more of the displayed content items with the received one or more replacement content items.

A system comprising:

• a processor configured to execute computer program instructions;
• and
• a computer storage medium encoded with computer program instructions that, when executed by the processor, cause the system to perform operations comprising:
• displaying to a user a presentation page comprising a plurality of content items;
• detecting an affirmative act performed by the user from which an inference can be made relating to one or more of the displayed content items;
• transmitting feedback corresponding to the detected affirmative user action to a server system;
• receiving from the server system one or more replacement content items that were selected based at least in part on the transmitted feedback;
• and
• updating the displayed presentation page to replace one or more of the displayed content items with the received one or more replacement content items.