Analyzing a message using location-based processing

A system comprising:

• one or more processors;
• an interface, executing on at least one of the one or more processors, to receive a message from a sender to a recipient;
• a locality module, executing on at least one of the one or more processors, to determine a recipient location associated with the recipient;
• and
• an analysis engine, executing on at least one of the one or more processors, to analyze content of the message to determine whether the message contains potentially unintended content based on social norms associated with the recipient location.

A non-transitory computer-readable storage medium storing instructions that, when executed by one or more processors, cause the one or more processors to:

• determine location information associated with a message from a sender to a recipient, the location information including a first location associated with the sender, a second location associated with the recipient, or both the first location and the second location;
• determine, based on the location information, location-based processing to be applied when analyzing content of the message;
• and
• analyze the content of the message to determine whether the message contains potentially unintended content using the location-based processing.