Delivery of two-way interactive content

A computer-implemented method comprising:

• receiving a request for a content provider;
• and
• selecting a particular content provider from a plurality of content providers, wherein the particular content provider is responsive to the request;
• in response to the request, providing a two-way communication interface for a user to communicate with a particular content provider associated with a two-way communication account,
• wherein the two-way communication account comprises at least one keyword that is responsive to the search query and an online status indicator, and
• wherein the online status indicator has a value indicative of whether the content provider is available to communicate with the user.

A system comprising:

• a content provider database including a content item associated with a content provider and one or more keywords associated with the content provider;
• a communication server including an online status associated with the content provider;
• a content delivery server coupled to the content provider database and the communication server, wherein the content delivery server is configured to:
• receive a request for content from a user device;
• select a content item, from the content provider database, for delivery responsive to the request;
• and
• provide a two-way communication interface for a user to communicate with the content provider associated with the selected content item along with the selected content item, if the online status indicates that the content provider is online.

A computer readable medium encoded with a computer program comprising instructions that, when executed, operate to cause a computer to perform operations:

• receive a request for content from a user device;
• select a content item for delivery responsive to the request;
• and
• provide a two-way communication interface for a user to communicate with a third party content provider associated with the content item along with the selected content item.

A computer-implemented method comprising:

• receiving a request for content from a user device;
• selecting a content item for delivery responsive to the request;
• and
• providing a two-way communication interface for a user to communicate with a third party content provider associated with the content item along with the selected content item, wherein the two-way communication interface is included within the content item.