Advocacy retention scoring for online community advocacy management platform
OwnerDaniel Sullivaninventor
Life of this patent
Estimating the term…
Abstract
For an online community advocacy management platform, an advocacy retention score is established to foster elite advocates by providing incentives for engaging in brand-generated communications such as the creation of comments, and creating peer-to-peer and reputation-based relationships specific to the context of that brand community. Various techniques are presented to define levels and badges (milestones) to allow users to maintain an advocate reputation based on participation and community response.
Claims20
A method, comprising:
- determining, by an online community advocacy management platform, participation of a user in an online community based on user activity;
- determining a community response to the user activity;
- and
- increasing a user advocacy score for the user within the online community based on values associated with particular user activities and particular community responses.
A tangible, non-transitory, computer-readable media having software encoded thereon, the software when executed by a processor operable to:
- determine, as an online community advocacy management platform, participation of a user in an online community based on user activity;
- determine a community response to the user activity;
- and
- increase a user advocacy score for the user within the online community based on values associated with particular user activities and particular community responses.
An apparatus, comprising:
- one or more network interfaces to communicate with a computer network;
- a processor coupled to the network interfaces and adapted to execute one or more processes;
- and
- a memory configured to store a process executable by the processor, the process when executed operable to:
- determine, within an online community advocacy management platform, participation of a user in an online community based on user activity;
- determine a community response to the user activity;
- and
- increase a user advocacy score for the user within the online community based on values associated with particular user activities and particular community responses.
Dependencies are inferred from the claim text.