Intelligent content item importing

A computer-implemented method comprising:

• receiving, by a processing device, a new image to be imported into a photo repository, wherein the photo repository contains a set of existing albums, and wherein each album in the set of existing albums comprises at least one image;
• calculating, by a processing device, an image profile for the new image;
• comparing, by a processing device, the calculated image profile with similarity thresholds for each album of the set of existing albums in the repository with each similarity threshold based on one or more user defined metadata attributes associated with the at least one image in the album on a per album basis, the metadata is created at about when the content item is created;
• upon determining that the calculated image profile exceeds a similarity threshold for an album of the set of existing albums, inserting the new image into that album;
• and
• upon determining that the calculated image profile does not exceed the similarity threshold for any of the set of existing albums, creating a new album and inserting the new image into the new album.

A non-transitory computer-readable storage medium having stored therein instructions which, when executed by a processor, cause the processor to:

• import a new image from a client into a synchronized online storage account, wherein the synchronized online storage account contains a set of existing storage groups, wherein each storage group in the set of existing storage groups comprises at least one image;
• calculate an image profile for the new image;
• compare the image profile with a similarity threshold for each group of the set of storage groups with the similarity threshold based on one or more user defined metadata attributes associated with the at least one image in the existing storage group on a per storage group basis, the metadata created at about when the content item is created;
• upon determining that the image profile of the new image exceeds a similarity threshold for a storage group, insert the new image into that storage group;
• and
• upon determining that the image profile of the new image does not exceed the similarity threshold for any of the set of storage groups, create a new storage group and insert the new image into the new storage group.