US 2014/0181156 A1Published application

Providing content items for non-standard content item slots

AssigneeGoogle Inc.

InventorsNathan Peter Lucash, Brandon Murdock Pearcy

Life of this patent

Estimating the term…

Loading patent…

Abstract

In some instances, a resource may have display space that is independent of the first-party content and which may be used for presenting third-party content items. The display of third-party content items may also depend on one or more device parameters. For a non-standard space, such as a content item slot having a non-standard ratio of height to width, a determination of the number of content items that can fill the non-standard content item slot may be made based on the height of the content item slot, the width of the content item slot, and a minimum content item size. The number of content items may be selected and formatted, such as by modifying a font size, based on the height and width of the content item slot and the minimum content item size. Data may be output to effect display of the formatted content items with the resource.

Claims20

Dependent claims

A method for providing one or more content items for a content item slot, comprising:

receiving, by one or more data processors, a height and a width of a content item slot of a resource, wherein a ratio of the height of the content item slot to the width of the content item slot is a non-standard content item slot ratio, and wherein no format parameter associated with a pre-defined slot size or slot ratio is received;
receiving, by one or more data processors, one or more requesting device parameters, wherein the one or more requesting device parameters comprise at least one of a browser type, a browser version, and an operating system;
determining, by one or more data processors, a number of content items based on the height, the width, and a minimum content item size, wherein the minimum content item size is based, at least in part, on the one or more requesting device parameters;
selecting, by one or more data processors, one or more content items equal to the determined number;
formatting, by one or more data processors, the one or more selected content items based, at least in part, on the minimum content item size, the height, and the width;
and
outputting, by one or more data processors, data to effect display of the one or more formatted content items.

4 more elements

Dependencies are inferred from the claim text.