US 2014/0181150 A1 · METHODS FOR MANAGING, SEARCHING, AND PROVIDING BRAND RELATED CONTENT

Abstract

Systems and methods are provided for a brand search ecosystem accessed via a network including a database of brands and branded products, locations, features, and services with input on business rules, algorithms, and information from brandholders and/or providing economic incentive payments to participants in the brand search ecosystem. The brand search ecosystem includes a brand name database including a plurality of brands and brandholders and brandbidders associated with respective brands. A search engine communicates with brandholders and the brand name database via a network for accessing information of brandholders and the brand name database to identify brandholders and brandbidders associated with brands. The search engine receives search requests from users, accesses the brand name database, and provides search results to the users. A clearing house processes economic incentive payments to brandholders and/or brandbidders associated with brands in the database.

Claims23

Dependent claims

A computer-implemented method for defining access to brand related assets, comprising:

identifying a plurality of separate internet websites having content related to a specific brand;
selecting a plurality of assets, each asset being a content component related to the specific brand and included in one of the separate internet websites;
generating a brand website that relates to the specific brand by including in the brand website the plurality of assets that were selected;
assigning each asset an identifier, the identifier defining a relation of each asset to the specific brand;
and
defining a dashboard access to management tools for the plurality of assets of the specific brand, the dashboard access configured to identify a user privilege for management of specific ones of the plurality of assets, the user privilege enabling one or more of viewing details of an existing asset, adding a new asset to the brand website, and modifying an existing asset in the brand website;
wherein the user privilege enables management of the plurality of assets including how the assets are integrated with the brand website, the management of the plurality of assets overriding automated control of the plurality of assets.

4 more elements

A computer implemented method for generating a brand website and managing content of the brand website, comprising:

identifying a plurality of separate internet websites having content related to a brand;
selecting content components from the separate internet websites for inclusion in the brand website;
defining the brand website to include the selected content components,
wherein the selected content components are presented in the brand website, where some of the selected content components are generated by third-party content producers that are not authorized handlers of the brand;
assigning each of the content components an identifier, the identifier defining a relation of each the content components to the brand or other brands;
and
defining a dashboard access to management tools for the content components of the brand, the dashboard access configured to identify a user privilege for management of specific ones of the content components of the brand, the user privilege enabling one or more of viewing details of an existing content component, adding a new content component, or modifying an existing content component in the brand website;
wherein the user privilege enables management of the content components, the management including integrating the content components with the brand website and overriding automated control of the content component provided by the third-party content producers.

5 more elements

Computer readable media containing program instructions for executing a brand website and enabling management of content of the brand website, the computer readable media comprising:

program instructions for identifying a plurality of separate internet websites having content related to a brand;
program instructions for selecting content components from the separate internet websites for inclusion in the brand website;
program instructions for defining the brand website to include the selected content components, wherein the selected content components are presented in the brand website,
where some of the selected content components are generated by third-party content producers that are not authorized handlers of the brand;
program instructions for assigning each of the content components an identifier, the identifier defining a relation of each the content components to the brand or other brands;
and
program instructions for defining a dashboard access to management tools for the content components of the brand, the dashboard access configured to identify a user privilege for management of specific ones of the content components of the brand, the user privilege enabling one or more of viewing details of an existing content component, adding a new content component, or modifying an existing content component in the brand website, and the user privilege enables management of the content components including how the assets are integrated with the internet website and overriding automated control of the content component provided by the third-party content producers.

4 more elements

Dependencies are inferred from the claim text.

Methods for managing, searching, and providing brand related content

Life of this patent

Methods for managing, searching, and providing brand related content

Life of this patent

Abstract

Claims23