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US 2014/0181120 A1Published application
Online community advocacy management platform
OwnerDaniel Sullivaninventor
Life of this patent
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OwnerDaniel Sullivaninventor
Estimating the term…
Within an online community (e.g., a social network website), brands (e.g., companies) desire to connect with users (e.g., advocates, audience, customers) in a manner that allows them to evaluate and promote content generated by or in collaboration with users based on “buzz”. The techniques herein, implemented as an app, tab, or plug-in to a social media site, provide user interface and back-end mechanisms to identify people over time in a community-up (not content-down) manner that weights current actions based on the accumulated value of past actions of all involved users, such as by granting users levels of advocacy points/badges for creating or curating content that drive response and action from the audience, with immediate social validation. Value may be measured algorithmically based on first and second tier activities driven by a user action.
A method, comprising:
A tangible, non-transitory, computer-readable media having software encoded thereon, the software when executed by a processor operable to:
An apparatus, comprising:
Dependencies are inferred from the claim text.