System for determining fees for online ad impact
AssigneeYahoo! Inc.
InventorsEric Bax, Valeria Montero
Life of this patent
Estimating the term…
Abstract
An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An attribute of the creative is determined that is obtrusive to a viewer experience. An extent that the attribute is obtrusive is determined. An extent that the attribute is effective in obtaining a goal of the advertiser is determined. A correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser is determined.
Claims20
An electronic device implemented method comprising:
- facilitating an auction for an ad space of an advertisement network;
- receiving a bid and a creative from an advertiser for the ad space;
- determining an attribute of the creative that is obtrusive;
- determining an extent that the attribute is obtrusive;
- determining an extent that the attribute is effective in obtaining a goal of the advertiser;
- and
- determining a correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser.
An electronic device implemented method comprising:
- facilitating an auction for an ad space of an advertisement network;
- receiving a highest bid and a creative from an advertiser for the ad space;
- determining an attribute of the creative that is obtrusive to a viewer;
- determining an extent that the attribute is obtrusive;
- determining an extent that the attribute is effective in obtaining a goal of the advertiser;
- determining a correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser;
- and
- determining a fee based on the correlation and a second highest bid, wherein the highest bid and the second highest bid include private bids.
A system comprising:
- an interface operable to receive a creative from an advertiser;
- a computing device connected with the interface, the computing device operable to:
- determine an attribute of the creative that is obtrusive to a viewer;
- determine an extent that the attribute is obtrusive;
- determine an extent that the attribute is effective in obtaining a goal of the advertiser;
- and
- determine a correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser.
Dependencies are inferred from the claim text.