Methods and computer-readable media for carrying out promotional campaigns
AssigneeBce Inc.
InventorAlexander Hoi WONG
Life of this patent
Estimating the term…
Abstract
A method and computer-readable medium for carrying out a promotional campaign, comprising: identifying at least one influencer of at least one target of the promotional campaign; identifying at least one indicator of association between the influencer and a brand associated with the promotional campaign; and releasing towards the target a data element derived from the indicator of association.
Claims35
A method for carrying out a promotional campaign, comprising:
- a computing device identifying at least one influencer of at least one target of the promotional campaign;
- the computing device identifying at least one indicator of association between the influencer and a brand associated with the promotional campaign;
- and
- the computing device releasing towards the target a data element derived from the indicator of association.
A computer-readable storage medium storing computer-readable instructions which, when executed by a computing entity, cause the computing entity to implement a method of carrying out a promotional campaign, the method comprising:
- identifying at least one influencer of at least one target of the promotional campaign;
- identifying at least one indicator of association between the influencer and a brand associated with the promotional campaign;
- and
- releasing towards the target a data element derived from the indicator of association.
A method for carrying out a promotional campaign, comprising:
- a computing device identifying an indicator of association between at least one entity an a brand associated with the promotional campaign, the at least one entity being a potential influencer of at least one target of the promotional campaign;
- the computing device identifying a target for which at least one of the at least one potential influencer is an actual influencer of the target;
- and
- the computing device releasing towards the target a data element derived from the indicator of association between the actual influencer and the brand associated with the promotional campaign.
34-63. (canceled)
A computer-readable storage medium storing computer-readable instructions which, when executed by a computing entity, cause the computing entity to implement a method of carrying out a promotional campaign, the method comprising:
- identifying an indicator of association between at least one entity an a brand associated with the promotional campaign, the at least one entity being a potential influencer of at least one target of the promotional campaign;
- identifying a target for which at least one of the at least one potential influencer is an actual influencer of the target;
- and
- releasing towards the target a data element derived from the indicator of association between the actual influencer and the brand associated with the promotional campaign.
Dependencies are inferred from the claim text.