Validation of mobile advertising from derived information
AssigneeCanyon IP Holdings LLC
InventorJames Richard Terrell, II
Life of this patent
Estimating the term…
Abstract
A system and method of validating an advertisement presented to an advertisement recipient via a mobile communication device includes presenting an advertisement for a product or service to a recipient via a mobile communication device, monitoring the geospatial location of the mobile communication device relative to some predetermined criteria, and inferring information about the reaction of the advertisement recipient to the advertisement on the basis of the monitored geospatial location information.
Claims23
1-47. (canceled)
A computer-implemented method comprising:
- under control of one or more computing devices configured with specific computer-executable instructions,
- providing an advertisement for a first item to a mobile communication device, wherein the advertisement is presented on the mobile communication device;
- obtaining, from the mobile communication device, interaction information indicating that a user of the mobile communication device selected the advertisement to be stored in an advertisement cache;
- and
- determining an effectiveness of the advertisement based at least partly on the interaction information.
A system comprising:
- an electronic data store configured to store an advertisement for an item;
- and
- one or more computing devices in communication with the electronic data store, the one or more computing devices configured to at least:
- provide the advertisement to a mobile communication device, wherein the advertisement is presented on the mobile communication device;
- obtain, from the mobile communication device, interaction information regarding an interaction of a user with the mobile communication device subsequent to presentation of the advertisement, the interaction corresponding to use of a function of the mobile communication device independent of presentation of the advertisement;
- and
- determine a reaction of the user to the advertisement based at least partly on the interaction information.
A non-transitory computer-readable medium storing computer executable instructions that, when executed by one or more computer systems, configure the one or more computer systems to perform operations comprising:
- providing an advertisement for a first item to a mobile communication device, wherein the advertisement is presented on the mobile communication device;
- obtaining, from the mobile communication device, interaction information regarding an interaction of a user with the mobile communication device subsequent to presentation of the advertisement, the interaction corresponding to use of a function of the mobile communication device independent of presentation of the advertisement;
- and
- determining a reaction of the user to the advertisement based at least partly on the interaction information.
Dependencies are inferred from the claim text.