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US 2014/0180822 A1Published application
Targeted mobile advertising and system therefor
AssigneeITXC IP Holdings S.a.r.l.
InventorsBrian Peebles, Ning So
Life of this patent
Estimating the term…
Abstract
A mobile advertising exchange and method includes a data processing system that receives notification of a potentially ad-triggering event associated with a mobile subscriber, generates an advertising package including filtered mobile subscriber data, transmits the advertising package to an advertising entity, and receives fee from the first advertising entity.
Claims22
A method comprising:
- receiving, at a data processing system, notification of a potentially ad-triggering event associated with a mobile subscriber who is associated with a first mobile network;
- generating, in the data processing system, an advertising package, wherein the advertising package includes first filtered mobile subscriber data pertaining to the mobile subscriber;
- transmitting, from the data processing system, the advertising package to at least one of a first advertising entity and a second advertising entity;
- and
- receiving, at the data processing system, a first fee from at least the one advertising entity to which the advertising package is transmitted.
2 more elements
A mobile advertising exchange comprising a data processing system, wherein the data processing system includes:
- a transceiver for sending signals to and receiving signals from a first mobile network and at least one of a first advertising entity and a second advertising entity;
- and
- a processor, wherein the processor:
- (i) extracts information, sourced from the first mobile network, pertaining to a potentially ad-triggering event associated with a mobile subscriber of the first mobile network;
- (ii) generates an advertising package comprising first filtered mobile subscriber data;
- (iii) causes the transceiver to transmit the advertising package to at least one of the first advertising entity and the second advertising entity;
- and
- (iv) generates at least one invoice that requires at least one of the first advertising entity and the second advertising entity to pay a fee to an operator of the mobile advertising exchange.
5 more elements
Dependencies are inferred from the claim text.