Real-Time Bidding And Advertising Content Generation

A method comprising:

• receiving, by one or more server computing devices and in real-time, user information associated with a user of a client computing device;
• deriving one or more user features from the user information associated with the user, the one or more user features comprising one or more user intents;
• matching, by the one or more server computing devices, the one or more user intents with one or more of a plurality of advertiser intents;
• determining, by the one or more server computing devices, that the user information is accepted;
• in response to accepting the user information, transmitting a request for an advertisement to an advertiser associated with the one or more of the plurality of advertiser intents;
• receiving the advertisement from the advertiser associated with the one or more of the plurality of advertiser intents;
• and
• displaying the advertisement received from the advertiser to the user.

A system comprising:

• a memory comprising instructions;
• and
• one or more processors coupled to the memory and operable to execute the instructions to:
• receive, in real-time, user information associated with a user of a client computing device;
• derive one or more user features from the user information associated with the user, the one or more user features comprising one or more user intents;
• match the one or more user intents with one or more of a plurality of advertiser intents;
• determine that the user information is accepted;
• and
• in response to accepting the user information, generate an advertisement based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents.

A system comprising:

• a memory comprising instructions;
• and
• one or more processors coupled to the memory and operable to execute the instructions to:
• receive, in real-time, user information associated with a user of a client computing device;
• derive one or more user features from the user information associated with the user, the one or more user features comprising one or more user intents;
• match the one or more user intents with one or more of a plurality of advertiser intents;
• determine that the user information is accepted;
• in response to accepting the user information, transmit a request for an advertisement to an advertiser associated with the one or more of the plurality of advertiser intents;
• receive the advertisement from the advertiser associated with the one or more of the plurality of advertiser intents;
• and
• display the advertisement received from the advertiser to the user.