US 2014/0180813 A1Published application

Advertisement delivery management apparatus and advertisement delivery management method

AssigneeYahoo Japan Corporation

InventorsKazuhiko SHIMURA, Akira TAJIMA, Koji TSUKAMOTO, Hiroyuki KATO, Takenobu DEI

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Abstract

An advertisement delivery management apparatus according to an embodiment includes an allocation unit and an advertisement delivery unit. The allocation unit selects delivery target users who have the user attribute designated by each of order requests and whose number corresponds to the number of deliveries designated by each of order requests, from a plurality of delivery target users predicted as future advertisement delivery destinations, and allocates the selected delivery target users to the order requests. The advertisement delivery unit selects the advertising information of the order request corresponding to a user attribute of a user of a user terminal on the basis of the allocation result of the allocation unit and transmits the selected advertising information to the user terminal.

Claims8

Dependent claims

An advertisement delivery management apparatus comprising:

a prediction information storage unit configured to store information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations;
an acquisition unit configured to acquire order requests, each of the order requests designating advertising information, a user attribute, and a number of deliveries;
an allocation unit configured to select the delivery target users who have the user attribute designated by each of the order requests and whose number corresponds to the number of deliveries designated by each of the order requests, from the plurality of delivery target users, and to allocate the selected delivery target users to the order requests;
and
an advertisement delivery unit configured to select the advertising information of the order request corresponding to a user attribute of a user of a user terminal on the basis of the allocation result of the allocation unit and transmit the selected advertising information to the user terminal.

2 more elements

An advertisement delivery management method performed by a computer, comprising:

(a) acquiring information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations;
(b) acquiring order requests, each of the order requests designating advertising information, a user attribute, and a number of deliveries;
(c) selecting the delivery target users who have the user attribute designated by each of the order requests and whose number corresponds to the number of deliveries designated by each of the order request from the plurality of delivery target users;
(d) allocating the selected delivery target users to the order requests;
(e) selecting the advertising information of the order request corresponding to a user attribute of a user of a user terminal on the basis of the allocation result by the allocating;
and
(f) transmitting the selected advertising information to the user terminal.

4 more elements

Dependencies are inferred from the claim text.