Automatic recommendation of electronic offers to an offer provider based on historical transaction data and offer data

Abstract

According to an embodiment, a data processing system for recommending offers to an offer provider comprises: a memory storing a set of historical transaction records pertaining to past consumer transactions and a set of offer data relating to an offer provider; and a logic module adapted to automatically recommend an offer to the offer provider based on at least a subset of the historical transaction records and at least a subset of the offer data. In an embodiment, upon selection by the offer provider, the electronic offer is included in an electronic receipt transmitted to a data processing system associated with a consumer. In an embodiment, the offer is recommended to the offer provider based on a trend identified with respect to a set of products or offers. In an embodiment, the recommendation of the offer includes the automatic determination of terms or campaign parameters for the recommended offer.

Dependencies are inferred from the claim text.