Selection of digital offers based on current and historical transaction data

Abstract

According to an embodiment, a data processing system for facilitating an electronic transaction comprises: a first logic module adapted to receive a set of historical transaction records; a second logic module adapted to receive a request for an electronic offer recommendation, the request including contextual transaction data associated with a customer; a third logic module adapted to select at least one recommended electronic offer from a set of available offers based on at least one historical transaction record and at least a portion of the contextual data; and a fourth logic module adapted to transmit the selected electronic offer to a data processing system associated with the customer. In an embodiment, the request for an electronic offer recommendation consists of, includes, or is deduced from, a request for a receipt. The recommended electronic offer may be in a transaction receipt transmitted to the data processing system associated with the customer.

Dependencies are inferred from the claim text.