Generation and management of dynamic electronic offers

Abstract

According to an embodiment, a data processing system for managing electronic transactions comprises: a first logic module adapted to receive a set of historical transaction records relating to a consumer and a dynamic offer record including a set of offer attributes; a second logic module adapted to produce an electronic dynamic offer by modifying at least one offer attribute based on at least a subset of the historical transaction records. In an embodiment, the dynamic offer is distributed to a consumer in response to a request for a receipt. In an embodiment, the data processing system is adapted to include the dynamic offer in a transaction receipt transmitted to a consumer, or in another message transmitted to a consumer. In an embodiment, the first logic module receives contextual transaction data, and the dynamic offer is generated by also modifying at least one offer attribute based on the contextual transaction data.

Dependencies are inferred from the claim text.