Arranging Advertisement Content In Digital Receipts

At a receipt database server, the receipt database server including a processor, system memory, and one or more storage devices, a method for rearranging receipt items of a digital receipt for advertising, the method comprising:

• receiving a request for digital receipts from a mobile device, the request for digital receipts corresponding to a customer identifier;
• accessing a digital receipt corresponding to the customer identifier, the digital receipt having purchase information including a date of purchase, a summary of purchase, and one or more receipt items;
• accessing receipt advertisement information, the receipt advertisement information including reordering criteria and reordering instructions;
• determining that a specified receipt item from among the one or more receipt items satisfies reordering criteria;
• creating an advertisement digital receipt by reordering the specified receipt item relative to other of the one or more receipt items in accordance with the reordering instructions;
• and
• sending the advertisement digital receipt to a mobile device, in response to the request.

A computer system having a processor, system memory, and a display, the system comprising:

• a communication module configured to receive requests for digital receipts and return digital receipts to requesting devices, wherein digital receipts are associated with a an application ID and digital receipts include receipt items;
• a storage device for storing digital receipts and for storing advertisement configurations, the advertisement configurations including:
• one or more advertisement inserts, insertion criteria, insertion instructions, reordering criteria, and reordering instructions;
• and
• an arrangement module, the arrangement module configured to:
• reorder receipt items within digital receipts in accordance with the reordering instructions in response to satisfying the reordering criteria;
• and
• place advertisement inserts within digital receipts in accordance with the insertion instructions in response to satisfying the insertion criteria.