Mediation router
AssigneeAT&T Mobility II LLC
InventorsMatthew Hull, Goshtasb Foroutan
Life of this patent
Estimating the term…
Abstract
Advertisement vendors can be dynamically selected in response to a request from a wireless communication device. A mediation router can receive an ad request from a portal interfaced with a wireless device. Specifically, the mediation router analyzes the request and dynamically selects an ad vendor to service the request, based in part on the analysis. The selected ad vendor supplies the ad and the mediation router ensures that the portal receives the ad. The mediation router selects an ad vendor in a variety of ways including, but not limited to, business decision rules or artificial intelligence and/or a combination thereof. The mediation router further employs customer profiles that help vendors target advertisements to specific consumers and wireless devices.
Claims20
A system, comprising:
- a processor;
- and
- a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising:
- in response to determining that an advertisement is to be displayed via a user equipment, directing, to a first vendor device, first request data indicative of a first request for the advertisement and concurrently directing, to a second vendor device, second request data indicative of a second request for a backfill advertisement, and
- based on a defined time period associated with a reception of the advertisement from the first vendor device, delaying a transmission of backfill advertisement data to the user equipment, wherein the backfill advertisement data represents the backfill advertisement that has been received from the second vendor device.
A method, comprising:
- in response to determining that an advertisement is to be displayed via a user equipment, directing, by a system comprising a processor, first request data to a first vendor device of a set of vendor devices, and concurrently directing, by the system, second request data to a second vendor device of the set of vendor devices, wherein the first request data represents a first request for the advertisement and the second request data represents a second request for a backfill advertisement;
- and
- subsequent to receiving, from the second vendor device, backfill advertisement data indicative of the backfill advertisement, delaying, by the system, a transmission of the backfill advertisement data to the user equipment until a defined time period associated with a reception of the advertisement from the first vendor device has been determined to have expired.
A computer readable storage device comprising executable instructions that, in response to execution, cause a system comprising a processor to perform operations, comprising:
- determining that an advertisement is to be presented via a user equipment;
- and
- in response to the determining, facilitating a first transmission of first request data to a first vendor device concurrently with a second transmission of second request data to a second vendor device, wherein the first request data is indicative of a first request for the advertisement and the second request data is indicative of a second request for a backfill advertisement that is to be directed to the user equipment subsequent to an expiration of a wait period associated with a reception of the advertisement from the first vendor device.
Dependencies are inferred from the claim text.