Mobile commerce business system and method for sharing merchant content and creating a customer index
AssigneeBarclays Bank PLC
InventorsSafwan ZAHEER, Stewart HOLMES
Life of this patent
Estimating the term…
Abstract
The present application is directed to mobile commerce systems and methods for allowing users to interact with and share merchant content, such as coupons or advertisements, and for creating a customer index based on tracked consumer activity with the merchant content. In particular, the application is directed to allowing users to interact with and share merchant content through a mobile wallet or mobile application, and to creating a customer index that allows merchants to identify and access those customers that actively engage with merchant content and that can influence the sale of a merchant's products or services.
Claims14
A computer implemented method of enabling a user to interact with merchant content, the method comprising the steps of:
- a. providing the merchant content that varies according to the user interaction within an application executed on a mobile communication device;
- b. providing a user interface within the application;
- c. providing selectable options on the merchant content allowing the user to tag the merchant content;
- d. providing the selectable options within the application allowing the user to share the merchant content with others other users;
- and
- e. tracking consumer interaction with the mobile content.
A computer-implemented method of providing an information portal on consumer user activity level related to merchant content provided in a mobile application, the method comprising the steps of:
- a. providing an information portal accessible over a network connection or through a mobile application executed on a mobile device or accessible on a personal computer;
- b. tracking and storing information relating to the user activity related to the merchant content within the mobile application, wherein the user may interact with or share the merchant content using the mobile application;
- c. identifying an active and or an inactive user based on a level of interaction with the merchant content and a number of times each user shares the merchant content;
- d. tracking the merchant content the user chooses to interact with, the merchant content the user chooses to share, and the frequency that the user interacts with and shares merchant content;
- and
- e. generating a customer index relating to a level of interaction of the user with the merchant content.
A system for of enabling a user to interact with merchant content, comprising:
- a. providing the merchant content to the user such that the merchant content varies according to the user interaction within an application executed on a mobile communication device;
- b. providing a user interface within the application;
- c. providing selectable options on the merchant content allowing the user to tag the merchant content;
- d. providing the selectable options within the application allowing the user to share the merchant content with other users;
- and
- e. tracking consumer interaction with the mobile content.
Dependencies are inferred from the claim text.