Method for Optimizing the Delivery of Marketing Offers
OwnerWilliam Dugan, Tim Prierinventors
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Abstract
The present invention is directed to a method for optimizing the delivery of marketing offers. In an exemplary embodiment, an initial consumer offer is delivered to a consumer via an email service provider (ESP), that consumer's subsequent response to the initial offer, response information provided by the consumer, and response and tracking data are used to optimize and target additional offers to that same, and other, consumers.
Claims30
A computer-implemented method for optimizing delivery of marketing offers, comprising:
- receiving a source list comprising contact information for a plurality of consumers;
- receiving at least one marketing offer comprising an offer of goods or services to a consumer;
- using at least one processor to:
- perform optimization of a delivery scheme by analyzing response and tracking information to target said advertising offer to at least one of said plurality of consumers;
- sending said marketing offer via at least one of a plurality of email service providers to at least one of said plurality of consumers based on said optimization;
- and
- receiving response and tracking information related to said sent marketing offer.
A computer-readable medium having instructions stored thereon for execution by a processor to perform a method for optimizing delivery of marketing offers, the method comprising:
- receiving a source list comprising contact information for a plurality of consumers;
- receiving at least one marketing offer comprising an offer of goods or services to a consumer;
- optimizing a delivery strategy by analyzing response and tracking information to target said advertising offer to at least one of said plurality of consumers;
- sending said marketing offer via at least one of a plurality of email service providers to at least one of said plurality of consumers based on said optimization;
- and
- receiving response and tracking information related to said sent marketing offer.
Dependencies are inferred from the claim text.