US 2014/0180790 A1 · RECOMMENDATION OF ELECTRONIC OFFERS BASED ON UNIVERSAL SCORING FUNCTIONS

Abstract

According to an embodiment, a data processing system for managing electronic offers comprises: a first logic module adapted to receive a set of recommendation reference data comprising a plurality of items, the plurality of items including at least one product or service, and a plurality of offers; a second logic module adapted to determine a set of association scores for the plurality of items based on the recommendation reference data; a third logic module adapted to determine a universal score for each offer; and a fourth logic module adapted to rank the offers in a recommendation order based on the set of association scores and on the universal scores. In an embodiment, each universal score is based at least in part on a measure of revenue associated with one or more of: activation, recommendation, or redemption of the offer.

Claims30

Dependent claims

A data processing system for managing electronic offers, the system comprising:

a first logic module adapted to receive a set of recommendation reference data comprising a plurality of items, the plurality of items including at least one product or service, and a plurality of offers;
a second logic module adapted to determine a set of association scores for the plurality of items based on the recommendation reference data;
a third logic module adapted to determine a universal score for each offer;
and
a fourth logic module adapted to rank the offers in a recommendation order based on the set of association scores and on the universal scores.

2 more elements

Dependencies are inferred from the claim text.

Recommendation of electronic offers based on universal scoring functions

Life of this patent

Recommendation of electronic offers based on universal scoring functions

Life of this patent

Abstract

Claims30