Method and system for implementing a cloud-based social media marketing method and system

A non-transitory computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a method comprising:

• integrating a social monitoring tool with a marketing tool in a cloud computing environment;
• using the social monitoring tool to monitor social media data, wherein analysis is performed upon the social media data, the analysis comprising semantic analysis, sentiment analysis, or a combination thereof;
• using the marketing tool to create a marketing campaign that distributes marketing material onto one or more social media sites;
• and
• monitoring data from the one or more social media sites to analyze effectiveness of the marketing campaign.

A system, comprising:

• a social monitoring tool that is integrated with a marketing tool in a cloud computing environment to create a marketing campaign and to monitor data from one or more social media sites to analyze effectiveness of the marketing campaign;
• wherein the social monitoring tool comprises a monitoring module to monitor social media data, wherein analysis is performed upon the social media data, the analysis comprising semantic analysis, sentiment analysis, or a combination thereof;
• and
• wherein the marketing tool comprises a module to create the marketing campaign that distributes marketing material onto the one or more social media sites.