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US 2014/0180786 A1Published application
Customer reward correlation for online community advocacy management platform
OwnerDaniel Sullivaninventor
Life of this patent
Estimating the term…
Abstract
For an online community advocacy management platform, an advocate score can be tied to a particular customer reward number for the associated brand. In this manner, awards may be triggered based on the advocate score (an aggregate of action over time) through a client-facing API (e.g., a better advocate for an airline may receive frequent flyer miles).
Claims20
A method, comprising:
- determining, by an online community advocacy management platform, an advocacy score for a user within an online community, the advocacy score representing an aggregate of actions by the user over time with regard to a particular brand;
- associating the advocacy score with a customer reward number of the particular brand;
- and
- providing a representation of the associated advocacy score to a customer reward system of the particular brand.
1 more element
A tangible, non-transitory, computer-readable media having software encoded thereon, the software when executed by a processor operable to:
- determine, as an online community advocacy management platform, an advocacy score for a user within an online community, the advocacy score representing an aggregate of actions by the user over time with regard to a particular brand;
- associate the advocacy score with a customer reward number of the particular brand;
- and
- provide a representation of the associated advocacy score to a customer reward system of the particular brand.
1 more element
An apparatus, comprising:
- one or more network interfaces to communicate with a computer network;
- a processor coupled to the network interfaces and adapted to execute one or more processes;
- and
- a memory configured to store a process executable by the processor, the process when executed operable to:
- determine, within an online community advocacy management platform, an advocacy score for a user within an online community, the advocacy score representing an aggregate of actions by the user over time with regard to a particular brand;
- associate the advocacy score with a customer reward number of the particular brand;
- and
- provide a representation of the associated advocacy score to a customer reward system of the particular brand.
5 more elements
Dependencies are inferred from the claim text.