System and method for generating, transmitting and using customized survey questionnaires

A server for generating, transmitting and using customized survey questionnaires, the server comprising:

• a processor;
• a communication interface for communicating with a user device through a communication network;
• and
• memory for storing databases;
• and
• program code responsible, when processed by the processor, for the execution of the following:
• a behavior tracking component for receiving, via the communication component, behavioral data from a the user device, the behavioral data being indicative of events occurring on a web client hosted by the user device, and for receiving a survey participation initiation signal indicative of a survey participation to be conducted on the user device;
• a survey customizing component for generating a customized survey questionnaire based on the behavioral data received during an ongoing browsing session by the behavioral tracking component, the customized survey questionnaire including a survey question selected from a plurality of survey questions based on the received behavioral data;
• a survey receiving component for receiving survey participation data from the user device, the survey participation data including a response to the customized survey questionnaire provided by a survey participant via the user device;
• and
• a communication component exchanging data with the user device, including the behavioral data, the survey participation initiation signal, the customized survey questionnaire and the survey participation data.

A method for generating, receiving and displaying customized survey questionnaires, the method comprising:

• generating and transmitting from a user device to a web server a website visit request, to initiate a browsing session with respect to an origin;
• receiving, at the user device, web content comprising a HTML document with embedded instructions in response to the visit request;
• processing, by the user device, the HTML document including the embedded instructions including instructions for generating and displaying a webpage, instructions for generating a behavioral monitoring component, and instructions for generating a survey conduct component;
• receiving at the user device, an input from a survey participant during the ongoing browsing session with respect to the origin, resulting in the occurrence of an event;
• detecting, the behavioral monitoring component, the event and generating behavioral data indicative of the event and transmitting the behavioral data to the survey server;
• detecting, by the behavioral monitoring component, a survey initiation trigger condition during the ongoing browsing session and transmitting a survey participation initiation signal to the survey server upon the detection thereof;
• receiving, by the survey conduct component, a customized survey questionnaire from the remote survey server including one of the following:
• a survey question selected among a plurality of survey questions from a survey question database based on the behavioral data, and a survey question generated based on the behavioral data;
• displaying, by the survey conduct component, a survey question according to the received customized survey questionnaire;
• receiving, by the survey conduct component, a response to the survey question from the survey participant and generating survey participation data indicative of the response provided by the survey participant to the survey question;
• and
• transmitting, by the survey conduct component, the survey participation data to the remote server.

A user-device for generating, receiving and customized survey questionnaires, the user-device comprising:

• a processor;
• a communication interface for communicating with a web server through a communication network;
• and
• program code responsible, when processed by the processor, for the execution of the following components:
• a behavioral monitoring component for:
• detecting occurrence of an event;
• generating behavioral data indicative of the event;
• transmitting the behavioral data to a survey server;
• detecting a survey initiation trigger condition during the ongoing browsing session;
• and
• transmitting a survey participation initiation signal to the survey server upon the detection thereof;
• a survey conduct component for:
• receiving a customized survey questionnaire from the remote survey server including one of the following:
• a survey question selected among a plurality of survey questions from a survey question database based on the behavioral data, and a survey question generated based on the behavioral data;
• displaying, the survey question according to the received customized survey questionnaire;
• receiving a response to the survey question from the survey participant;
• generating survey participation data indicative of the response provided by the survey participant to the survey question;
• and
• transmitting the survey participation data to the remote server.