Social marketing system, server, and method

A social marketing server, comprising:

• a data collector configured to collect social network service (SNS) data acquired by an e-lead platform;
• an analyzer configured to analyze a key word included in the collected SNS data to extract a possible purchase customer, and compute possible purchase indexes by the extracted possible purchase customers;
• a target extractor configured to extract a target to be marketed based on the possible purchase indexes by the extracted possible purchase customers and influencers corresponding to the target from human network information of the target;
• and
• a marketing message processor configured to provide a marketing message to the target or the influencers corresponding to the target.

A social marketing method of a social marketing system, the method comprising:

• acquiring, by a processor, social network service (SNS) message data on a plurality of SNS systems using an e-lead platform;
• collecting, by the processor, the SNS message data acquired from the e-lead platform to extract a target to be marketed from possible purchase customers extracted from the collected SNS message data by a social marketing server;
• and
• performing, by the processor, marketing by transmitting a marketing message to the extracted target and the influencers of the target.

A social marketing method of a social marketing server, the method comprising:

• collecting, by a processor, social network service (SNS) data acquired from an e-lead platform;
• analyzing, by the processor, a key word included in the collected SNS data to extract a possible purchase customer to compute possible purchase indexes by the extracted possible purchase customers;
• extracting, by the processor, a target to be marketed based on the possible purchase indexes by the extracted possible purchase customers and influencers corresponding to the target from human network information of the target;
• and
• providing, by the processor, a marketing message to the target or the influencers corresponding to the target.

A non-transitory computer readable medium containing program instructions executed by a processor, the computer readable medium comprising:

• program instructions that collect social network service (SNS) data acquired from an e-lead platform;
• program instructions that analyze a key word included in the collected SNS data to extract a possible purchase customer to compute possible purchase indexes by the extracted possible purchase customers;
• program instructions that extract a target to be marketed based on the possible purchase indexes by the extracted possible purchase customers and influencers corresponding to the target from human network information of the target;
• and
• program instructions that provide a marketing message to the target or the influencers corresponding to the target.