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US 2014/0180729 A1Published application
Systems and methods for structured value propositions
AssigneeThe Travelers Indemnity Company
InventorsJeffrey J. Lamo, William J. Curtis, Sean D. Martin
Life of this patent
Estimating the term…
Abstract
Systems, apparatus, interfaces, methods, and articles of manufacture that provide for structured value proposition objects.
Claims17
A method, comprising:
- determining, by a processing device, (i) an indication of a value proposition object, and (ii) an indication of a customer associated with the value proposition object;
- determining, by the processing device, a plurality of value proposition object components of the value proposition object;
- determining, by the processing device and for each component of the plurality of value proposition object components, at least one media item;
- processing, by the processing device and utilizing one or more rules defining a rule filter, the plurality of respective media items of the plurality of value proposition object components;
- tagging, by the processing device and based on the indication of the customer associated with the value proposition object, the plurality of respective media items of the plurality of value proposition object components;
- storing, by the processing device and in a database, the tagged and filtered plurality of respective media items of the plurality of value proposition object components;
- determining, by the processing device, one or more success parameters associated with at least one of the media items;
- determining, by the processing device and based on the one or more success parameters associated with the at least one of the media items, a success metric for the at least one of the media items;
- and
- storing, by the processing device and in the database, an indication of an association between the success metric and the at least one of the media items.
7 more elements
A method, comprising:
- determining, by a processing device and for each component of a plurality of components of a marketing story, a plurality of available media items;
- determining, by the processing device, at least one success metric for each media item of the plurality of available media items;
- selecting for each component of the plurality of components of the marketing story, by the processing device and based upon the at least one success metric for each media item of the plurality of available media items, one of the respective available media items;
- and
- outputting, by the processing device, a version of the marketing story, the version of the marketing story comprising the selected media items.
2 more elements
A method, comprising:
- receiving, by a processing device, an indication of an identifier of a business insurance customer;
- determining, by the processing device and based on the identifier of the business insurance customer, data descriptive of the business customer;
- determining, by the processing device and based on the data descriptive of the business customer, and for each component of a plurality of value proposition object components:
- a subset of available stored media items relevant to the business insurance customer;
- and
- a success metric assigned to each stored media item of the subset of available stored media items;
- selecting, by the processing device and based on the success metrics assigned to the stored media items of the subset of available stored media items, and for each component of the plurality of value proposition object components, at least one stored media item;
- and
- generating, by the processing device, a value proposition object comprising the plurality of value proposition object components, each component of the plurality of value proposition object components comprising the at least one respective selected media item.
6 more elements
Dependencies are inferred from the claim text.